Are you a results-driven marketer passionate about performance and growth
ArabyBrand is seeking a Performance Media Buyer to join our dynamic team.
In this role, you will develop, implement, and optimize multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.
The Big Picture
ArabyBrand is a leading digital marketing agency in the MENA region, specializing in performance marketing tailored to each client's unique needs.
Our goal is to become a top agency in the EMEA region while maintaining an exceptional workplace.
Responsibilities
- Develop and execute comprehensive performance marketing strategies across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms
- Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV
- Conduct thorough market research to identify target audiences and evaluate competitor performance
- Utilize digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies
- Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies
- Stay up-to-date with the latest trends and best practices in digital marketing and growth hacking
- Develop detailed performance reports and provide actionable insights to clients and internal stakeholders
- Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- Experience in a digital marketing agency is preferred
- 2+ years of proven experience in managing and optimizing successful multi-channel digital marketing campaigns
- Expertise in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
- Experience with A/B testing and conversion rate optimization
- Excellent communication and presentation skills, capable of articulating complex strategies to clients and stakeholders
- A growth mindset with a passion for learning and staying ahead of industry trends
- Ability to thrive in a fast-paced, agile environment and adapt to changing priorities
Benefits
Why Join ArabyBrand
- Exciting bonus opportunities and incentives!
- Comprehensive health insurance coverage
- Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities
- Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged
- Impactful Work: Play a crucial role in driving the growth and success of our clients businesses
- Collaborative Culture: Join a passionate team dedicated to excellence and teamwork
- Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance
