PPC Manager - Global Tech / SaaS
Dubai
We are looking for a highly experienced, hands-on PPC Manager to take ownership of large-scale paid search campaigns for a global technology / SaaS business.
This is a high-impact role for someone who is comfortable operating at serious scale, with responsibility for global campaigns and advertising spend of $1M+ per month.
You will own the strategy, execution and optimisation of paid search across multiple international markets, with Google Ads at the core of the role alongside Microsoft Ads / Bing and other relevant search platforms.
The Role
- Own the global PPC strategy across multiple markets, products and audiences
- Manage and optimise $1M+ in monthly paid search investment
- Lead the end-to-end execution of campaigns across Google Ads, Microsoft Ads / Bing and other relevant platforms
- Build and manage complex account structures across Search, Performance Max and other relevant Google products
- Develop keyword strategies, match types, bidding strategies, audience targeting and negative keyword frameworks
- Continuously optimise campaigns to improve CAC, CPA, ROAS, conversion rates and ultimately pipeline and revenue
- Manage large budgets with a strong focus on pacing, forecasting and efficient allocation of spend
- Develop testing strategies across keywords, ad copy, landing pages, bidding models and campaign structures
- Analyse performance at market, campaign, keyword and audience level to identify opportunities for growth
- Work closely with analytics, marketing, product, content and sales teams to ensure PPC activity is aligned with wider commercial objectives
- Ensure accurate conversion tracking, attribution and reporting across all markets
- Translate PPC data into clear commercial insights and recommendations for senior leadership
- Identify new opportunities across paid search platforms, markets and campaign types
- Stay ahead of changes across Google Ads, Microsoft Ads, automation, AI-driven search and bidding technologies
What We're Looking For
- 5+ years of hands-on PPC / Paid Search experience
- Proven experience managing very large PPC budgets - ideally $1M+ monthly spend
- Strong expertise across Google Ads, with Microsoft Ads / Bing experience highly desirable
- Experience working across international / global campaigns and multiple markets
- Strong background within technology, SaaS, B2B or another highly performance-driven environment
- A deep understanding of Google Search, Performance Max, bidding strategies, keyword structures and campaign optimisation
- Strong commercial understanding - you know how to optimise beyond clicks and leads and towards CAC, pipeline and revenue
- Experience managing complex, high-volume accounts where small optimisation decisions can have a significant financial impact
- Highly analytical with strong experience using GA4, Google Ads reporting and other analytics / BI platforms
- Strong understanding of attribution, conversion tracking and funnel performance
- Experience with A/B testing, landing page optimisation and CRO
- Comfortable working with large datasets and turning performance data into clear actions
- Extremely hands-on - this is not a purely strategic or management role
- Commercially minded, detail-oriented and confident making decisions with significant budgets
- Excellent communication skills and comfortable working with senior stakeholders across global markets
The Ideal Candidate
- You will be someone who has already operated at scale.
- You've managed significant paid search budgets, understand the nuances of global PPC and know how to balance growth with efficiency. You're equally comfortable looking at the high-level strategy and getting into the account to understand exactly why performance has moved.
- You will ideally come from a global tech, SaaS, B2B or performance marketing environment and have a strong track record of scaling paid search while maintaining control of CAC and ROI.
- Google Ads expertise is essential. Experience across Microsoft Ads / Bing and other search platforms is a strong advantage.
This is an opportunity to take ownership of one of the largest PPC budgets in the business and have a direct impact on global growth.
