HMS Healthcare Group is seeking a PR & Business Development Manager to build our brand presence while identifying and developing strategic partnerships that drive growth. This is a dual-focus role combining external communications with business development opportunities.
PR & Communications (50%):
- Develop and execute PR strategies to build HMS brand recognition in the UAE
- Manage media relations and secure coverage for new service launches
- Position HMS physicians and leadership as thought leaders
- Handle crisis communications and reputation management when needed
- Create press releases, media kits, and communication materials
- Build relationships with healthcare journalists and media outlets
Business Development (50%):
- Identify and develop strategic partnerships with other healthcare providers
- Explore and pursue medical tourism opportunities for HMS
- Build corporate wellness partnerships (B2B relationships)
- Support physician recruitment initiatives through network building
- Research market opportunities and competitive landscape
- Represent HMS at industry events and conferences
Essential Requirements:
- 6-8+ years in PR, communications, or business development (healthcare sector preferred)
- Proven track record in media relations and securing press coverage
- Experience identifying and closing strategic partnerships
- Strong network in UAE healthcare, corporate, or media sectors
- Excellent communication and presentation skills in English (Arabic is a strong plus)
- Understanding of healthcare industry dynamics and regulations
Key Competencies:
- Relationship building and networking
- Strategic thinking and opportunity identification
- Negotiation and partnership development
- Media relations and storytelling
- Crisis management
- Market research and analysis
