Company Description:
YAZ Media is a strategic digital media agency trusted by some of the world's biggest brands and leading government entities. We operate through four powerhouse departments such as Marketing, Production, Web, and PR delivering end-to-end digital capabilities at global standards. We craft corporate communications, social-first content and campaigns, commercial production, and digital experiences that people actually engage with, creating meaningful connections between brands and audiences. With over 10 years of experience, we have partnered with 200+ businesses, including SMEs, Fortune 500 companies, and high-level government entities across the Middle East and beyond. Our aim is simple: to be the region's most reliable digital and social agency, known for innovative, strategic, and truly impactful work.
Role Overview
We are seeking a high-caliber PR & Communications Lead to spearhead media strategy and campaign excellence for our tier-one clients. This is a pivotal leadership role requiring a master of English and Arabic media relations, an exceptional journalistic pen, and the strategic foresight to elevate the agency's PR function.
The ideal candidate is a media-savvy strategist who thrives at the intersection of reputation management, creative storytelling, and client leadership.
Key Responsibilities
1. Strategic Architecture
- End-to-End Ownership: Develop comprehensive PR blueprints from inception, defining Tier-1 media targets, messaging pillars, and rollout phases.
- Business Alignment: Ensure all PR activities directly support client business objectives, from market positioning to institutional credibility.
- Agile Optimization: Continuously refine strategies based on real-time media sentiment and campaign performance data.
2. Elite Media Relations
- Network Management: Cultivate and leverage high-level relationships with editors, columnists, and business reporters across the Middle East and beyond.
- High-Stakes Outreach: Personally lead outreach for exclusive features, high-profile interviews, and executive commentary.
- Crisis & Reputation: Manage sensitive media inquiries and prepare comprehensive briefings/talking points for client spokespeople.
3. Editorial Excellence
- Journalistic Rigor: Draft and oversee the production of press releases, Op-Eds, executive statements, and crisis communications to a global journalistic standard.
- Framework Development: Build robust messaging frameworks that maintain brand voice across all touchpoints.
4. Campaign Execution & Client Leadership
- Orchestration: Lead complex launch plans, including embargo strategies, media exclusives, and high-level event invitations.
- Client Advisory: Act as the primary PR consultant in client meetings, advising on reputation positioning, media readiness, and spokesperson training.
- Reporting: Deliver sophisticated monthly reports focusing on Coverage Quality, Sentiment, and Share of Voice (SOV).
5. Departmental Growth
- Process Engineering: Establish agency-wide PR templates, quality standards, and internal workflows.
- Mentorship: Supervise and mentor junior team members, fostering a culture of excellence and media intuition.
Candidate Profile
Experience & Qualifications:
- 6+ Years of proven success in PR, Corporate Communications, or Journalism.
- Government Sector Expertise: Deep understanding of government protocols and public sector communication nuances.
- Regional Network: Strong, active relationships with English and Arabic media outlets in the UAE and GCC.
- Bilingual Mastery: Exceptional writing and editing skills in both English and Arabic, with the ability to switch between corporate and journalistic tones.
Core Competencies:
- Strategic Vision: Ability to see the big picture while maintaining meticulous attention to detail.
- Leadership: Experience managing direct reports and leading cross-functional agency teams.
- Composure: Confident in high-pressure, deadline-driven environments and client-facing scenarios.
What we offer at YAZ:
- Base salary + competitive commission structure
- Health and dental insurance
- Clear path for career advancement
- A high performance team environment with real growth opportunity
How to Apply:
To apply, please send your resume, including work samples, to [Confidential Information]
