Job Description: PR & Media Marketing Executive
Salary : 15,000 AED
Overview
The PR & Media Marketing Executive will be responsible for enhancing the company's public image, managing media relations, and executing strategic marketing initiatives across traditional and digital platforms. This role combinespublic relations expertisewithmedia and marketing skillsto ensure consistent brand communication, increased visibility, and strong stakeholder engagement.
Key Responsibilities
- Public Relations
- Develop and maintain relationships with journalists, influencers, and media outlets.
- Draft and distribute press releases, media kits, and company announcements.
- Secure media coverage and monitor brand presence across print, broadcast, and digital platforms.
- Handle crisis communications and support reputation management.
- Media & Marketing
- Plan and execute media campaigns (print, digital, TV, radio, influencer collaborations).
- Support content creation for social media, website, newsletters, and campaigns.
- Manage PR events, press conferences, product launches, and brand activations.
- Collaborate with agencies and media partners to negotiate and secure placements.
- Monitoring & Reporting
- Track and report PR and media coverage, including ROI and campaign impact.
- Monitor industry trends and competitor activities to identify opportunities.
- Maintain updated press lists, editorial calendars, and media databases.
Core Competencies
- Communication Excellence: Strong writing, editing, and presentation skills.
- Media Relations: Ability to cultivate strong relationships with journalists and influencers.
- Creativity & Storytelling: Skilled at creating compelling narratives that align with brand values.
- Crisis Management: Ability to handle sensitive situations with discretion and professionalism.
- Organizational Skills: Efficient in planning events, managing deadlines, and coordinating stakeholders.
- Digital Savviness: Knowledge of PR tools, social media platforms, and digital media trends.
- Analytical Thinking: Competence in evaluating media performance, PR value, and campaign impact.
- Collaboration: Works effectively with internal teams (marketing, design, management) and external partners.
Qualifications
- Bachelor's degree in Public Relations, Communications, Marketing, or related field.
- 25 years of experience in PR, media, or marketing (fashion/luxury industry a plus).
- Proven track record in securing media coverage and managing PR campaigns.
- Strong network of media contacts preferred.
- Proficiency with PR/marketing tools (e.g., Meltwater, Cision, Google Analytics, Meta Business Suite).
