PR and Media Relations Manager

We've built a 100M+ EGP education empire with 2M+ followers across platforms. We've dominated social media.

Now it's time to dominate traditional media, stages, and partnerships.

We move fast. We demand results.

We need someone who can take Wael ElSelouky from social media influencer to household name in business and finance across MENA.

This isn't about writing press releases and hoping someone picks them up. This is about strategically positioning a brand, opening doors, and creating opportunities that didn't exist before.

You'll be responsible for:

Media Relations & Placements

• Identify and secure media opportunities (TV interviews, podcasts, magazines, newspapers)
• Pitch to journalists, editors, and producers across Egypt and MENA
• Build relationships with key media contacts
• Get Wael featured in top-tier publications (Business, Finance, Entrepreneurship)
• Monitor media landscape for timely opportunities (news jacking)

Speaking Engagements & Events

• Identify conferences, summits, and events where Wael should speak
• Pitch Wael as a keynote speaker to event organizers
• Negotiate speaking fees and terms
• Manage event calendar and logistics
• Secure panel appearances, fireside chats, and workshops

Strategic Partnerships

• Identify brands, companies, and organizations for partnerships
• Pitch collaboration opportunities (sponsorships, co-marketing, affiliates)
• Negotiate partnership terms and deals
• Build relationships with decision-makers in corporate and startup spaces
• Explore ambassadorship and endorsement opportunities

Brand Positioning

• Craft and refine Wael's public narrative and messaging
• Position him as the go-to expert in online income, entrepreneurship, and financial freedom
• Develop press kits, speaker one-sheets, and media materials
• Ensure consistent messaging across all public appearances
• Manage reputation and crisis communications if needed

Opportunity Pipeline Management

• Build and maintain a pipeline of ongoing opportunities
• Track outreach, responses, and conversions
• Report weekly on progress and upcoming opportunities
• Stay ahead of industry trends and events calendar

Must-Haves:

• 3+ years in PR, media relations, or brand management (entertainment, business, or personal brand experience preferred)
• Proven track record securing media placements and speaking engagements
• Strong network of media contacts in Egypt and MENA (journalists, producers, event organizers)
• Excellent communication and negotiation skills
• Fluent in Arabic and English (written and spoken)
• Self-starter with a hunter mentalityyou create opportunities, not wait for them
• Understanding of personal branding and thought leadership positioning
• Comfortable working with high-profile personalities

Nice-to-Haves:

• Experience in finance, education, or entrepreneurship sectors
• Event management or talent booking experience
• Knowledge of influencer marketing and brand partnerships
• Experience working with creators or online personalities

Junior PR coordinators who only know how to send press releases

People without existing media connections

Let me research and get back to you typeswe need doers

Anyone who needs hand-holding or can't work independently

People who see this as a 9-5 job

Those uncomfortable with aggressive outreach and pitching

This is not a traditional corporate PR role.

You'll work directly with Wael. You'll have autonomy. You'll move fast. You'll be measured on results, not activity.

If you're well-connected, strategic, and hungry to build a major brand, this is your opportunity.

If you're looking for a comfortable job with slow pace and no accountability, this isn't it.