PR and Social Media Manager

Yas Plaza Hotels by Aldar Hospitality is a dynamic collection of six international hotels located in the heart of Yas Island, Abu Dhabi. This vibrant destination offers a seamless blend of relaxation, indulgence, and recreation, making it the ultimate gateway to the Yas Island experience.

About the Job

The PR and Social Media Manager is responsible for developing and executing the communication strategy that enhances the assets reputation, builds brand equity, and strengthens relationships with media, influencers, partners, and key stakeholders.

This role oversees all aspects of public relations, media relations, social communications, corporate communications, and handling all social media accounts ensuring consistent storytelling across owned, earned, and shared channels.

The position works closely with the Area Director of Marketing to ensure alignment of messages across internal and external audiences.

Key Responsibilities

Public Relations & Media Engagement

• Develop and implement PR strategies that support the assets marketing and business objectives.
• Build and maintain strong relationships with local, regional, and international media.
• Work along with the PR agency to craft press releases, media kits, and briefing materials to communicate key announcements, openings, and initiatives.
• Proactively pitch stories and manage press coverage to enhance brand visibility and reputation.
• Ensure visibility of the assets in both UAE and key feeder markets (where applicable).

Influencer & Partnership Management

• Identify and manage collaborations with influencers, bloggers, and brand partners aligned with target audiences.
• Oversee content creation and ensure brand alignment across all partnerships and social PR activations.

Corporate & Crisis Communications

• Serve as the communications lead during sensitive or crisis situations, ensuring consistent and appropriate messaging.
• Support corporate reputation management, including CSR and sustainability communication initiatives.
• Prepare executive communication materials such as speeches, talking points, and internal memos.

Social & Digital Communications

• Oversee the company's social media narrative in collaboration with the brand marketing team, ensuring consistent tone of voice and engagement.
• Monitor online sentiment and manage responses to PR-related issues across digital platforms.
• Handle all social media accounts of the assets and run paid campaigns in collaboration with the social media agency.

Events & Media Activations

• Plan and execute press events, media familiarization trips, and launch activations.
• Coordinate with marketing and operations teams to ensure smooth execution and brand consistency.

Reporting & Insights

• Track and analyse media coverage and PR performance metrics.
• Provide reports and insights on brand perception, share of voice, and campaign impact.

About You

Education:

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• Advanced degree or hospitality PR certification preferred.

Experience:

• Minimum 57 years of experience in PR or communications, ideally within the hospitality, luxury, or lifestyle sectors.
• Established media relationships across travel, lifestyle, and business publications.
• Experience managing crisis communications and corporate reputation.

Skills & Competencies:

• Exceptional writing, editing, and storytelling skills.
• Strong understanding of media relations, influencer marketing, and social PR.
• Confident spokesperson with excellent interpersonal and presentation abilities.
• Strategic thinker with strong attention to detail and brand alignment.
• Comfortable managing multiple projects and deadlines simultaneously.

Shape Your Career with Yas Plaza Hotels by Aldar Hospitality

At Yas Plaza Hotels, every team member plays a crucial role in orchestrating an unparalleled guest experience. Set against the dynamic backdrop of Abu Dhabi, you will immerse yourself in an environment where innovation meets elegance, and every day offers the chance to contribute to the legacy of hospitality . Working with us means joining a culture of excellence, where your passion for hospitality creates unforgettable experiences and sets the benchmark for the future of refined living

Equal Opportunity Statement

Aldar is an equal opportunity employer. We celebrate all forms of diversity and remain committed to creating an inclusive and accessible environment for all applicants and employees. We will ensure that all candidates are provided reasonable accommodations to participate in the job application process, be considered for a range of critical job functions and receive other benefits and privileges of employment, ensuring equitable opportunities and accessibility for all. Please contact us to request accommodation. Your data will be treated confidentially