About Avey
Avey is a deep-tech company innovating AI to transform healthcare and improve lives across the globe.
Avey is on a mission to unlock the full potential of clinical care and make every health journey delightful.
We are looking for enthusiastic, hard-working professionals who are excited to contribute to and join Avey's mission to create a solution that will have a real and positive effect on the world.
Position Overview
As the Public Relations & Digital Marketing Specialist at Avey, you will be responsible for shaping and communicating the company's vision, building its public image, and driving impactful marketing campaigns. This role blends strategic PR with creative marketing execution, requiring a balance of relationship-building, brand storytelling, and data-driven campaign management. You will develop innovative communication strategies, lead engaging content initiatives, and represent Avey at industry events to enhance brand recognition. The ideal candidate will be a creative thinker with strong business acumen, able to adapt quickly to the dynamic healthcare and technology sectors.
Responsibilities and Duties
- Maintain and strengthen Avey's public image by fostering professional relationships with media, event organizers, academic institutions, and business partners.
- Develop and execute integrated PR and marketing campaigns that align with the company's mission and objectives.
- Create compelling, on-brand content for press releases, articles, speeches, social media, and marketing materials.
- Conduct market research to identify trends, opportunities, and consumer insights to guide campaigns.
- Build innovative, multi-channel campaigns based on the latest industry trends and technologies.
- Define and manage media plans, with a strong focus on social and digital channels.
- Brief and collaborate with the design team on creative assets for online and offline campaigns, ensuring high-converting, visually engaging results.
- Manage and grow Avey's presence on social media platforms (LinkedIn, Instagram, Twitter/X, TikTok, Snapchat), tailoring content to platform-specific user behavior.
- Monitor and analyze campaign performance, identifying best-performing visuals and strategies to optimize engagement and conversion.
- Represent Avey at conferences, conventions, and public engagements to drive brand visibility and partnership opportunities.
- Ensure consistent brand messaging and compliance with PR best practices and ethical standards.
- Regularly report on campaign performance, PR outcomes, and key initiatives.
Qualifications and Key Skills
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field (preferred).
- At least 5 years of experience in PR, marketing, or a related role, ideally within healthcare, technology, or innovation sectors.
- Exceptional written and verbal communication skills in English; proficiency in Arabic is an advantage.
- Proven creative storytelling ability, with a natural talent for crafting engaging brand narratives.
- Strong knowledge of consumer behavior, market trends, and media planning.
- Experience managing multiple projects under tight deadlines in a fast-paced, startup-like environment.
- Proficiency in social media management, analytics tools, and digital campaign optimization.
- Strong organizational skills, attention to detail, and ability to work independently.
- Solution-focused mindset with excellent problem-solving abilities.
- Interpersonal skills that inspire trust and collaboration.
- A sense of humor and the ability to bring fresh, out-of-the-box ideas to life.
Avey is an equal opportunity employer. We encourage candidates from all backgrounds to apply.
Note: This job description is not exhaustive and may be subject to change based on the evolving needs of the company.
