PR leader

PR Lead Worood

The PR Lead is responsible for shaping and executing Worood's overarching public relations vision

from strategy and storytelling to partnerships and event communications. The role requires

strategic acumen, creativity, and a refined understanding of luxury brand building. This position is

based in New Cairo and follows a hybrid work model, balancing on-site collaboration for key

meetings, events, and launches with remote flexibility for strategic planning and communication

management.

Key Responsibilities

Define and implement Worood's PR and communications strategy across markets.

Build and maintain elite relationships with media, influencers, and key public figures.

Lead major PR campaigns, product launches, and high-visibility brand moments.

Oversee brand presence at events, fashion shows, and collaborations with external partners.

Create compelling press releases, brand stories, and media communications that reflect Worood's

tone of voice.

Handle sensitive brand communications and ensure alignment during crisis or high-impact

situations.

Drive impactful media coverage that reinforces Worood's image as a luxury fashion house.

Analyze PR campaign results and translate insights into actionable improvements.

Qualifications

Bachelor's degree in Communications, Public Relations, or Marketing.

45 years of PR experience in luxury, fashion, or beauty sectors, with proven results in

brand-building and media relations.

Proven record of executing impactful campaigns and high-profile media placements.

Outstanding written and verbal communication in English (Arabic is a plus).

Deep understanding of luxury brand storytelling and cultural positioning.

Strong organizational and strategic planning abilities.

Personality & Fit

Visionary communicator with strategic depth and creative sensitivity.

Confident and polished, with a calm yet persuasive presence.

Passionate about brand storytelling, culture, and refinement.

Capable of transforming strategy into tangible, elegant impact.