Who are we
CARS24 isn't just a name; we're a driving force in the pre-owned automobile industry, revolutionizing the way buyers get behind the wheel of their dream cars. From earning unicorn status in India to hitting the gas on our global expansion across the UAE and Australia, we're all about turning the gears of innovation.
Our secret A dream team that leads with passion and drives with purpose. Now, we're revving up our team in the UAE and looking for talent ready to make our journey of progress their own. Buckle up, because the current pit stop is within the Sales function as a Premium Sales & Experience Lead.
What Will You Be Doing in the Driver's Seat
Strategic & Business Ownership
- Own business performance for the premium segment, ensuring sales, discount, margin, VAS (add-ons) and sell-through objectives are achieved.
- Contribute in analysing assortment performance and provide strategic inputs to improve product mix and reduce inventory ageing.
- Collaborate with pricing, procurement, BI teams to ensure competitive positioning.
- Drive initiatives to increase Value-Added Services (VAS) and financing adoption among premium customers.
Operational & Sales Excellence
- Lead the Sales Consultant - Premium Automotive team to deliver a consultative, luxury-grade customer experience.
- Oversee test drives, negotiation, and end-to-end deal management for premium cars.
- Maintain showroom ambience, display standards, and customer touchpoints to reflect a premium dealership experience.
- Ensure seamless coordination of token-to-delivery processes with documentation and operations teams.
Customer & Stakeholder Engagement
- Build strong, trust-based relationships with high-net-worth customers through personalized engagement and follow-ups.
- Act as the face of Cars24 Premium, upholding high standards of professionalism and integrity.
Team Leadership & Development
- Hire, train, and coach team of Premium Sales Experts to deliver excellence in both sales and customer experience.
- Conduct regular performance reviews, identify skill gaps, and ensure a culture of continuous improvement.
- Share insights with management on assortment, pricing, and process improvements.
What's Under the Hood
- 3-4 years of experience in premium car dealerships such as Mercedes-Benz, BMW, Audi, Porsch, or similar luxury brands.
- Preferably candidates with international backgrounds to bring diverse perspectives and global consumer understanding to our premium business.
- Proven track record of leading and motivating sales team of premium sales executives.
- Understanding of UAE consumer financing processes, loan documentation, etc.
- Hands-on experience or familiarity with Salesforce CRM or similar sales management systems.
- Exceptional presentation, interpersonal, and analytical skills with a polished and global customer-facing demeanour.
- Communication skills that build bridges and trust.
- Preferably with valid UAE driving license.
What's in It for You
- Competitive remuneration that keeps pace with industry standards.
- Benefits aligned with regional norms.
- A workplace where your ideas take the fast lane and your skills shift into high gear.
- The chance to work alongside industry trailblazers who are as passionate about cars as you are.
KPIs / Success Metrics
- Premium Car Sales - Volume, ASP, TD->Token, Token->Delivery
- Discounts%
- Token->Delivery TAT
- Customer Experience (NPS for Premium buyers)
- Car Ageing
- Sell-Through Rate
- VAS & FI Penetration %
