Pricing & Revenue Strategy Lead
(Flowers & Gifting | E-commerce | Marketplace)
Role Summary
Florose is seeking a Pricing & Revenue Strategy Lead to design, own, and optimize our end-to-end pricing strategy across flowers, gifts, and accessories. This role will ensure Florose is competitively positioned, operationally sustainable, and profitably scalable, especially during and post-launch.
This is a high-impact role working closely with the CEO, Product, Operations, and Finance to balance brand positioning, customer acquisition, and unit economics.
Why This Role Is Critical Now
Florose operates in a high-trust, high-emotion category where pricing directly affects:
- Customer perception vs competitors
- Conversion and repeat purchase
- Operational feasibility during peak demand
- Long-term profitability
As we prepare for launch and early scale, we need expert ownership of pricing decisions rather than reactive or intuition-based adjustments.
Key Responsibilities
1. Pricing Strategy & Framework
- Define the overall pricing philosophy (premium, competitive, hybrid)
- Design pricing structures for:
- Flowers (ready vs custom)
- Gifts & accessories
- Bundles and occasions
- Set rules for same-day vs next-day pricing
2. Competitive & Market Analysis
- Analyze competitor pricing
- Identify price gaps, opportunities, and risks
- Recommend where Florose should:
- Match
- Undercut
- Premium-price
3. Unit Economics & Margin Ownership
- Own contribution margin per order Balance:
- COGS
- Assembly time
- Delivery costs
- Peak-time operational strain
- Ensure pricing supports on-time delivery and quality
4. Launch & Early-Stage Optimization
- Support launch pricing strategy
- Monitor early performance and recommend adjustments
- Define guardrails for promotions and discounts
- Avoid race-to-the-bottom pricing while enabling acquisition
5. Promotions & Experimentation
- Design promo strategies (launch, retention, peak events)
- Decide when promotions make sense and when they don't
- Partner with Product on pricing experiments (lightweight A/Bs)
6. Cross-Functional Collaboration Work closely with
- CEO on positioning and strategic decisions
- Product on conversion and UX implications
- Operations on feasibility and SLA impact
- Finance on margins and forecasting
What Success Looks Like (First 90 Days)
- Clear pricing framework approved by leadership
- Confident launch pricing aligned with brand and ops
- Reduced ad-hoc pricing decisions
- Shared understanding of:
- Why prices are set the way they are
- When to adjust vs hold firm
- Early data-driven recommendations post-launch
Ideal Background & Experience Required
- 710 years experience in pricing, revenue strategy, or commercial analytics
- Higher degree in accounting
- Experience in:
- E-commerce
- Marketplaces
- On-demand delivery
- Retail or consumer brands
- Strong understanding of:
- Unit economics
- Cost-to-serve
- Demand elasticity
- Ability to operate in early-stage / fast-moving environments
Nice to Have Experience in
- Flowers, gifting, or luxury retail
- MENA markets
- Experience launching pricing for a new product or market
Profile We're Looking For This person is:
- Analytical but pragmatic
- Comfortable making decisions with imperfect data
- Able to balance brand, growth, and operations
- Trusted advisor to leadership, not just a data provider
Reporting & Collaboration
- Reports to: CEO
- Works closely with:
- Product Manager
- Operations Lead
- Finance
Why Join Florose
- Opportunity to shape pricing from day one
- High ownership and visibility
- Direct impact on customer trust and company success
- Work on a product where pricing truly matters
