Private Label Expert

Responsibilities

• Responsible for product planning for overseas business, with a strong focus on the development and category management of Private Brand (PB) products.
• Formulate product strategies and category structures that align with local consumer needs, based on local market trends and user behavior.
• Identify business opportunities, optimize product assortment, and continuously enhance product competitiveness through data analysis and market research.
• Lead the end-to-end process of new product development, including product selection, positioning, packaging, pricing, and marketing coordination, to strengthen the market competitiveness of PB products.
• Collaborate closely with cross-functional teams including supply chain, procurement, quality control, and operations to ensure effective execution of product planning and achievement of business goals.
• Build and continuously iterate on localized product management methodologies to enhance the professionalism and forward-thinking nature of the product planning system.

Qualifications

• Bachelor's degree or above, with 5+ years of experience in merchandising, product planning, or procurement; prior experience in Private Brand (PB) development and management is preferred.

Required Skills

• Strong market insight and data sensitivity; capable of independently conducting market research, retail analysis, and user insight studies.
• Familiar with the retail industry, with a solid understanding of assortment strategies across different consumption scenarios; excellent category planning skills.
• Strong project management and cross-functional collaboration skills; able to lead product launches from 0 to 1.
• Highly proactive and results-oriented, with the ability to adapt quickly in a fast-changing environment and drive business growth.
• Experience in overseas product development or cross-border retail is a plus.
• Proficiency in English as a working language is preferred.