CORE RESPONSIBILITIES:
Customer Journey Optimization
- Own the end-to-end mapping and re-engineering of customer-facing journeys, with primary accountability for the Amendment and Deregistration journeys.
- Map current-state customer journeys, identify pain points, friction and drop-offs, and design optimized to-be journeys.
- Reduce manual touchpoints, handshakes and rework; design straight-through processing and self-service journeys wherever feasible.
- Optimize other customer-facing journeys (e.g., registration, renewal, visa, licensing) as part of the broader CX mandate.
- Balance customer experience against operational efficiency, cost and compliance requirements.
Salesforce / CRM Process Optimization
- Act as the lead business process stakeholder for optimizing customer journeys built on Salesforce, translating CX ambition into process and system requirements.
- Optimize Salesforce-based workflows, case management, service processes and journey orchestration (e.g., Service Cloud, Sales Cloud, Flow).
- Partner closely with IT / Salesforce delivery teams, who are accountable for build, to ensure the Process team's to-be processes and value streams are correctly configured.
- Define and govern process controls, data capture and automation opportunities within Salesforce.
- Ensure seamless integration between Salesforce customer journeys, SAP ERP, and external government-entity (NOC) touchpoints.
CX Metrics, TAT & Productivity Improvement
- Establish baselines and targets for CX and process metrics, CSAT, NPS, CES, TAT, first-contact resolution and journey completion rates.
- Measure and reduce TAT across customer journeys; build month-on-month trends, call out anomalies and recommend corrective actions.
- Monitor NOC/government touchpoints with other entities and build roadmaps to automate, reduce and eliminate them.
- Conduct DILO (Day in the Life Of) studies for customer-facing teams to quantify work content and identify optimization opportunities.
Data, Reporting & Decision Support
- Build dashboards and analysis on journey and CX performance, including cost and productivity of customer operations.
- Present findings and recommendations to senior management to support CX and operational decision-making.
Process Re-Engineering & Continuous Improvement
- Apply Process Re-engineering and Lean Six Sigma methodologies to customer journey improvement.
- Foster a continuous improvement culture within the CX and customer operations functions, and coach stakeholders on process improvement principles.
- Benchmark CX operating models and best practices across leading service organizations.
QUALIFICATIONS, EXPERIENCE & SKILLS:
Educational & Professional Qualifications
- Bachelor's degree in Engineering, Business, Data Science, Operations Research or a related field; equivalent areas with suitable experience considered.
- A Master's degree is a plus.
Customer Experience & CRM Expertise (Essential)
- Proven experience optimizing end-to-end customer journeys and CX processes, ideally in services, banking, government/semi-government, fintech, telecom or similarly journey-intensive environments.
- Strong hands-on experience optimizing Salesforce customer journeys or related CRM systems (Service Cloud, Sales Cloud, Flow, journey orchestration and case management).
- Experience with journey mapping, voice-of-customer, CX metrics (CSAT, NPS, CES) and service-design techniques.
Process, Technology & Analytics
- Strong expertise in Process Re-engineering, with experience in cost, profitability and ROI analysis.
- Experience defining to-be processes and system requirements and partnering with IT / CRM delivery teams on configuration and implementation.
- Working knowledge of Salesforce, and adept at applying agile methodologies to transformation projects.
- End-to-end experience applying analytics to business problems; data science exposure is a plus.
Personal Characteristics
- Ability to communicate complex results to technical and non-technical audiences, with strong storytelling and presentation skills.
- Self-driven, collaborative, curious and creative; comfortable in diverse, cross-functional teams within a dynamic environment.
- Confident, energetic self-starter with strong moderation and stakeholder management skills.
Years of Experience
- 6 to 10 years of relevant experience, including substantial hands-on customer journey / CX processes / Experience optimization experience.