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ras al khaimah economic zone (rakez)

Process & Operational Excellence Manager Customer Experience (CX)

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Job Description

CORE RESPONSIBILITIES:

Customer Journey Optimization

  • Own the end-to-end mapping and re-engineering of customer-facing journeys, with primary accountability for the Amendment and Deregistration journeys.
  • Map current-state customer journeys, identify pain points, friction and drop-offs, and design optimized to-be journeys.
  • Reduce manual touchpoints, handshakes and rework; design straight-through processing and self-service journeys wherever feasible.
  • Optimize other customer-facing journeys (e.g., registration, renewal, visa, licensing) as part of the broader CX mandate.
  • Balance customer experience against operational efficiency, cost and compliance requirements.

Salesforce / CRM Process Optimization

  • Act as the lead business process stakeholder for optimizing customer journeys built on Salesforce, translating CX ambition into process and system requirements.
  • Optimize Salesforce-based workflows, case management, service processes and journey orchestration (e.g., Service Cloud, Sales Cloud, Flow).
  • Partner closely with IT / Salesforce delivery teams, who are accountable for build, to ensure the Process team's to-be processes and value streams are correctly configured.
  • Define and govern process controls, data capture and automation opportunities within Salesforce.
  • Ensure seamless integration between Salesforce customer journeys, SAP ERP, and external government-entity (NOC) touchpoints.

CX Metrics, TAT & Productivity Improvement

  • Establish baselines and targets for CX and process metrics, CSAT, NPS, CES, TAT, first-contact resolution and journey completion rates.
  • Measure and reduce TAT across customer journeys; build month-on-month trends, call out anomalies and recommend corrective actions.
  • Monitor NOC/government touchpoints with other entities and build roadmaps to automate, reduce and eliminate them.
  • Conduct DILO (Day in the Life Of) studies for customer-facing teams to quantify work content and identify optimization opportunities.

Data, Reporting & Decision Support

  • Build dashboards and analysis on journey and CX performance, including cost and productivity of customer operations.
  • Present findings and recommendations to senior management to support CX and operational decision-making.

Process Re-Engineering & Continuous Improvement

  • Apply Process Re-engineering and Lean Six Sigma methodologies to customer journey improvement.
  • Foster a continuous improvement culture within the CX and customer operations functions, and coach stakeholders on process improvement principles.
  • Benchmark CX operating models and best practices across leading service organizations.

QUALIFICATIONS, EXPERIENCE & SKILLS:

Educational & Professional Qualifications

  • Bachelor's degree in Engineering, Business, Data Science, Operations Research or a related field; equivalent areas with suitable experience considered.
  • A Master's degree is a plus.

Customer Experience & CRM Expertise (Essential)

  • Proven experience optimizing end-to-end customer journeys and CX processes, ideally in services, banking, government/semi-government, fintech, telecom or similarly journey-intensive environments.
  • Strong hands-on experience optimizing Salesforce customer journeys or related CRM systems (Service Cloud, Sales Cloud, Flow, journey orchestration and case management).
  • Experience with journey mapping, voice-of-customer, CX metrics (CSAT, NPS, CES) and service-design techniques.

Process, Technology & Analytics

  • Strong expertise in Process Re-engineering, with experience in cost, profitability and ROI analysis.
  • Experience defining to-be processes and system requirements and partnering with IT / CRM delivery teams on configuration and implementation.
  • Working knowledge of Salesforce, and adept at applying agile methodologies to transformation projects.
  • End-to-end experience applying analytics to business problems; data science exposure is a plus.

Personal Characteristics

  • Ability to communicate complex results to technical and non-technical audiences, with strong storytelling and presentation skills.
  • Self-driven, collaborative, curious and creative; comfortable in diverse, cross-functional teams within a dynamic environment.
  • Confident, energetic self-starter with strong moderation and stakeholder management skills.

Years of Experience

  • 6 to 10 years of relevant experience, including substantial hands-on customer journey / CX processes / Experience optimization experience.

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Job ID: 151304567