Product Analyst

Landmark Digital is the dynamic digital arm of Landmark Group - Retail, serving as the cornerstone of our omnichannel business strategy. Headquartered in Dubai, UAE, with a strong technology and development hub in Bengaluru, we build and scale digital products, platforms, and experiences that power our retail businesses across multiple markets.

We oversee the digital landscape of eight leading brands across diverse geographies, with ambitious plans for expansion into new territories and functions. Joining us means becoming a vital part of the Middle East's most significant bricks-to-clicks success story, boasting an impressive year-on-year growth rate exceeding 100%. Comprising a talented workforce of over 700 professionals across diverse domains, Landmark Digital spearheads various functions including Enterprise and E-commerce Tech, Product Management, User Design, and MarTech, among others. With our futuristic outlook, we are committed to delivering seamless digital experiences to our customers.

At Landmark Digital, we cultivate an agile work culture, empowering you to make impactful decisions from day one within collaborative squads comprising professionals from over 20 nationalities. Additionally, our dedicated software development center in Bangalore, India, offers opportunities for incubation, design, and optimization of digital products. Working at Landmark Digital means engaging with cutting-edge technologies, including Enterprise and E-commerce tech, headless commerce, Java Spring Boot, React Native, React frontend, and Azure Cloud solutions, providing an enriching environment for professional growth and development.

In addition to competitive remuneration and benefits, we prioritize continuous learning and growth through dedicated training and upskilling initiatives. Furthermore, our vibrant workplace culture fosters camaraderie through various team events, celebrations, and recreational amenities, ensuring a fulfilling experience both personally and professionally. Come be a part of Landmark Digital, where innovation, collaboration, and growth converge to redefine the digital retail landscape.

Job Purpose

To drive ecommerce business performance through data-led insights across the entire customer journey — from discovery and search, through category browsing and product pages, to cart and checkout. The role decodes how customers find, engage with, and purchase products, enabling the Product team to build a seamless, personalized, and high-converting experience across web and app.

Critique, contextualize & communicate data insights to provide actionable recommendations. Answer not only the what but also the why, so what & now what.

Job Description

The Product Analyst will act as a key business partner to product management & business teams, working across the full ecommerce funnel — search & discovery, category/PDP navigation, merchandising, cart, and checkout. You will identify conversion gaps, uncover behavioral patterns, and design experiments that improve engagement, conversion, and revenue. Your insights will guide roadmap planning, UX enhancements, and feature prioritization across the platform.

Key Responsibilities

• Analyze end-to-end customer journeys across web and app.
• Identify conversion gaps across search results, category pages, PDPs, cart, and checkout flows; propose and prioritize optimization experiments
• Partner with Product Managers, Business, UX, and Tech teams to define metrics for new features (filters, recommendations, personalization, payment options, etc.).
• Build and automate dashboards to track KPIs like traffic, add-to-cart rate, and sell-through.
• Design and run A/B tests across the funnel to drive higher CTRs, conversions.
• Investigate root causes of drop-offs (device, platform, geography, payment gateway) and recommend fixes.
• Identify conversion gaps across search results, category pages, PDPs, cart, and checkout flows; propose and prioritize optimization experiments.

Knowledge, Skills & Experience

Job Experience

• 5–8 years in product or ecommerce analytics, preferably in fashion, apparel, or lifestyle domains.
• Demonstrated impact on revenue, conversion, or funnel efficiency improvement through data-driven insights.
• Experience working cross-functionally with Product, Design, Tech, Business/Category, and Operations teams.
• Strong understanding of ecommerce trends, funnel metrics, discovery, and checkout workflows.
• Skilled in consumer behavior analytics, segmentation and cohort analysis.
• Comfortable with large datasets, hypothesis testing, and growth experimentation (A/B/multivariate testing).

Required Skills

• Funnel analysis & optimization
• Clickstream & heatmap analysis
• Cohort and behavioral segmentation
• Language Proficiency in SQL, Python
• Visualization Tools: Looker, PowerBI
• Experience with Google Analytics, Amplitude/Mixpanel
• Strong collaboration, experimentation design & data storytelling