Role Summary:
The Product Content Writer (Arabic) is responsible for delivering accurate, high-quality, culturally relevant Arabic product titles and descriptions across all GMG digital platforms. The role ensures alignment with brand tone of voice, supports SEO optimization, and contributes to improving product discoverability and customer experience. Additionally, the role supports the Senior Marketing Content Editor with timely translation and adaptation of marketing content including emails, push notifications, banners, paid ads, and blogs.
Key Success Drivers including Accountabilities and Responsibilities:
Product Content Translation & Adaptation:
- Translate and adapt English product titles and descriptions into Arabic with accuracy and cultural relevance.
- SEO-Friendly Product Copywriting:
- Ensure product titles and descriptions are optimized using SEO best practices to enhance online discoverability.
- Product Information Management:
- Upload, update, and manage Arabic product descriptions through Akeneo and other content management tools.
Product Content Tracking & Updates:
- Maintain and update product content trackers to support timely delivery across large product volumes.
- Arabic Marketing Content Creation:
- Translate and write Arabic marketing content for emails, push notifications, banners, paid campaigns, and blogs.
- Support ad-hoc translation requests across teams.
Content Proofreading & Quality Assurance:
- Proofread and audit product content to maintain accuracy, consistency, and compliance with brand tone.
- Consistency Across Product Pages:
- Ensure high-quality Arabic content across PDPs and PLPs, maintaining consistent formatting and language style.
Cross-Functional Collaboration:
- Coordinate with Product Data & Catalogue, Studio, and Category teams to ensure accuracy of product details and alignment with launch calendars.
Functional/Technical Competencies:
- Arabic content translation and adaptation
- SEO copywriting for product content
- CMS/PIM systems (Akeneo or similar)
- Product data management
- Proofreading and quality assurance
- Understanding of PDP/PLP requirements
- Basic HTML/CSS knowledge (advantage)
Educational Qualifications:
Bachelor's degree in Communications, Marketing, Journalism, Translation, or related field (Master's preferred).
Experience:
- 2+ years of experience in product translation and marketing translation, preferably within e-commerce.
- Experience writing and editing Arabic product descriptions.
- Experience with SEO content writing, CMS/PIM systems, and high-volume product workflows.
- Strong analytical and communication skills; exposure to retail or e-commerce environments is a plus.
