Salary: Up to AED 15,000/month (depending on experience)
Industry: Prestigious F&B brand (B2B + B2C)
Location: Dubai (on-site / hybrid depending on business needs)
eMagine are hiring a Product Development / Creative Lead to elevate and evolve a premium F&B brand's product portfolio. This role blends creative leadership, graphic design excellence, and product innovation from enhancing existing product design to proposing new product concepts and giftable ranges that stand out on shelves and online.
Key Responsibilities
- Lead product development and creative direction across current and future product lines
- Enhance and refresh existing product designs (packaging, labels, visual identity, brand assets)
- Generate and present new product ideas aligned with brand positioning, customer needs, and market trends
- Develop gift item concepts (seasonal gifts, corporate gifting, hampers, premium bundles, limited editions)
- Create and manage packaging design workflows: dielines, print-ready files, mockups, production specs
- Collaborate with internal stakeholders (marketing, sales, operations) and external vendors (printers, packaging suppliers)
- Ensure brand consistency across B2C retail, e-commerce, and B2B/corporate channels
- Support product launches with creative assets (POS, catalogues, product sheets, social assets, key visuals)
Requirements (Must-Have)
- Strong background in Graphic Design / Visual Communication / Branding
- Proven experience in Product Development (ideation → concept → design → launch support)
- Strong portfolio demonstrating packaging design, product branding, and commercial creativity
- Confident working with print production and packaging specifications (materials, finishes, color, pre-press)
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Strong communication skills and ability to present concepts clearly to stakeholders
Nice to Have (Big Advantage)
- Experience in F&B packaging, FMCG, premium retail, gifting, or luxury consumer products
- Knowledge of structural packaging and vendor coordination (dielines, cutters, sampling)
- Experience supporting e-commerce product presentation (Amazon-style listings, product imagery direction, brand store visuals)
- Familiarity with market trends in Dubai/UAE and GCC consumer preferences
