Product Development Senior Executive/Assistant Manager Flowers & Gifting

If you're analytical, creative, and passionate about lifestyle and gifting trends, this role allows you to shape the direction of our product collections. Join our Product Development team to bring fresh ideas to life for our flowers, hampers, and gift collections - from Valentine's Day and Christmas to Mother's Day and beyond. Working closely with florists, designers, and marketing teams, you'll turn insights and trends into collections that delight customers and drive business growth.

Key Responsibilities

1. Product Strategy & Seasonal Planning

• Lead the development and execution of annual product roadmaps and seasonal collections (e.g., Valentine's Day, Mother's Day, Christmas), driving overall product direction, assortment strategy, and commercial performance.

• Develop collection concepts, themes, and product mix aligned with brand positioning, customer needs, and business objectives.

• Analyse market trends, customer insights, sales performance, and competitive activities to identify growth opportunities and recommend strategic product initiatives.

• Oversee sourcing strategies and vendor selection to ensure product quality, cost optimisation, supply continuity, and timely launches.

• Collaborate closely with cross-functional teams including Sales, Marketing, Operations, and Supply Chain to ensure successful end-to-end product launches and achievement of revenue targets.

2. Customer Quotations & Custom Requests

• Manage B2B and corporate enquiries by providing product recommendations, customisation and commercially competitive quotations.

• Work with internal stakeholders to assess product feasibility, pricing and operational requirements.

3. Market Intelligence & Category Performance Analysis

• Conduct comprehensive market, competitor, and category analyses to identify emerging trends and potential opportunities.

• Monitor sales performance, inventory, product profitability, and customer feedback to drive data-driven decisions and continuous portfolio optimisation.

• Provide actionable insights and recommendations on assortment planning, pricing strategies, and product positioning to support business growth objectives.

4. Photoshoot & Campaign Leadership

• Lead product styling and visual presentation ensuring consistency with brand identity and campaign objectives.

• Manage and coordinate external photographers and graphic designers to deliver high-quality campaign assets.

5. Product Data Management & Governance

• Oversee product master data management, including product coding, system accuracy, and database integrity.

• Establish and maintain documentation standards for product development, costing, specifications, and sample management.

• Drive process improvements and best practices to enhance operational efficiency and support business scalability.

6. Team Leadership & Cross-Functional Collaboration

• Provide guidance and mentorship to junior team members and support knowledge sharing within the team.

• Lead or participate in cross-functional projects and continuous improvement initiatives to strengthen product development processes and business performance.

• Act as a key liaison between internal departments and external partners to ensure alignment and successful execution of business objectives.

Requirements

• Minimum 3 years experience in business development, category management, purchasing or a relevant lifestyle/F&B/e-commerce role.

• Degree in Marketing, Business, Design, or related field.

• Basic knowledge of Microsoft Excel and PowerPoint familiarity with sales data analysis is preferred.

• Able to communicate effectively in both English and Chinese.

• Able to lead projects, coordinate across teams, and manage multiple tasks efficiently.

• Creative and positive mindset with attention to detail and willingness to learn.