Product Manager

About the Company

Anker Innovations is a global leader in consumer electronics and smart hardware. We own globally recognized brands including eufy (smart home, security, cleaning) and soundcore (audio). Through relentless innovation and deep user insight, we create technology-driven experiences that make everyday life smarter.

About the Role

Lead the end-to-end go-to-market for eufy smart home and soundcore audio product lines — GTM strategy, pricing, channel development, and launch cadence.

Responsibilities

• Partner with HQ (product, R&D) and local/regional Sales & Marketing teams to ensure accurate product positioning, localized PR, and high-impact marketing execution.
• Analyze performance across online platforms (Shopee, Lazada and other regional e-commerce), DTC brand website, and offline retail/distribution channels (CE Retail / Distribution) to shape targeted sell-through plans and differentiated product mix strategies.
• Track product lifecycle (PLC), monitor sales forecast vs. actual sell-out, and partner with supply chain to maintain healthy inventory levels (DOI).
• Monitor regional market trends, user profiles, and competitor movements (e.g., Matter smart home protocol, wireless audio and acoustic technology trends).
• Synthesize channel user feedback and data analysis into actionable insights to feed product iteration and pricing strategy optimization.
• Act as the bridge between HQ and frontline business lines, following through on display resources, marketing materials shipment, and sample device management.

Qualifications

• 1–3 years of GTM, product marketing (PMM), channel operations, or commercialization experience in consumer electronics (CE), mobile, smart hardware, IoT smart home, or audio categories.
• DTC brand website operations experience, or familiarity with regional e-commerce platform logic (Shopee / Lazada).
• Strong project management skills with proven multi-tasking ability.
• Good data sensitivity and analytical skills (Excel / data tools for sell-in/sell-out and ROI analysis).
• Excellent bilingual communication in English and Chinese (used daily with HQ and cross-border teams).
• Able to be onboard in Singapore by mid-October 2026.

Preferred Skills

• Direct operating experience in eufy-like categories (smart security / cleaning / lighting) or soundcore-like categories (earbuds / speakers).
• Familiarity with Southeast Asia or Western consumer electronics online and offline retail channel systems.