Product Manager (Mobile App)

JOB PURPOSE

The Product Manager (Mobile App) is responsible for the strategic leadership and end-to-end management of ADNOC Distributionu2019s mobile applications. This role bridges business objectives with technical execution, ensuring mobile solutions deliver exceptional customer experiences, drive operational efficiency, and foster innovation. The Product Manager acts as the voice of the customer, translating insights into impactful product features, and coordinates with cross-functional teams to ensure timely and effective delivery. The role owns the mobile app as a strategic revenue, engagement, and service platform and operates with executive level stakeholders to drive enterprise outcomes.

KEY ACCOUNTABILITIES

Strategic Planning & Execution

u2022 Develop and execute the mobile app product strategy in alignment with ADNOC Distributionu2019s digital roadmap and divisional objectives, ensuring business priorities are reflected in product initiatives.

u2022 Conduct market analysis to identify emerging trends, customer needs, and technological advancements, informing the product vision and innovation pipeline.

u2022 Create and maintain detailed product roadmaps, prioritizing features and enhancements based on business impact and stakeholder input.

u2022 Collaborate with digital division and business stakeholders to manage the product backlog, ensuring clear prioritization and resource allocation.

u2022 Monitor competitive landscape and benchmark ADNOC Distributionu2019s mobile offerings against industry best practices to maintain market leadership.

u2022 Accountable for digital channel commercial performance, including revenue contribution, conversion uplift, and cost to serve optimization.

u2022 Accountable for mobile app monetization, active user growth, and incremental revenue contribution. Operational Excellence

u2022 Track and analyze app performance metrics, including uptime, responsiveness, and user engagement, to drive continuous improvement.

u2022 Implement data-driven processes for identifying and resolving operational issues, leveraging customer feedback and analytics.

Ensure all mobile platforms comply with security, privacy, and regulatory standards, proactively addressing risks and vulnerabilities.

u2022 Establish and maintain robust quality assurance protocols to minimize crash rates and optimize load times.

u2022 Benchmark operational performance against industry standards, recommending improvements to enhance reliability and user satisfaction.

Product Ownership & Leadership

u2022 Owns end to end mobile led customer journeys impacting loyalty, payments, and service consumption across the enterprise

u2022 Oversee the entire product lifecycle, from ideation through launch and post-release optimization, ensuring seamless transitions between phases.

u2022 Champion a customer-centric approach to mobile app development, advocating for intuitive, impactful features that address user needs.

u2022 Lead agile ceremonies, including sprint planning and reviews, to align technical execution with business goals.

u2022 Foster a culture of innovation and accountability within the product team, encouraging proactive problem-solving and continuous learning.

u2022 Drive post-launch analysis and optimization, using performance data to inform future enhancements and strategic direction.

Stakeholder Engagement

u2022 Leads cross functional change initiatives across Marketing, CX, Digital, IT, Operations, and Finance to align execution with enterprise priorities.

u2022 Serve as the primary liaison between business units and the mobile app development team, facilitating clear communication and alignment.

u2022 Coordinate cross-functional collaboration with marketing, customer service, and analytics teams to ensure cohesive product delivery.

u2022 Present product updates, performance insights, and strategic recommendations to senior leadership and executive stakeholders.

u2022 Gather and synthesize stakeholder feedback to inform product decisions and prioritize enhancements.

u2022 Build and maintain strong relationships with internal and external partners to support product success. Tools & Technologies Management

u2022 Oversee the selection and implementation of CRM platforms (e.g., Salesforce, Microsoft Dynamics) to support mobile app initiatives.

u2022 Utilize analytics and business intelligence tools (e.g., Tableau, Power BI) to monitor performance and inform decision-making.

u2022 Manage project workflows using platforms such as Jira and Smartsheet, ensuring transparency and accountability.

u2022 Integrate customer experience and voice-of-customer tools (e.g., Medallia, Qualtrics) to capture actionable insights.

u2022 Leverage mobile app monitoring and feedback solutions (e.g., Firebase, AppDynamics, UXCam) to optimize user experience. Performance Measurement & Reporting

u2022 Define and track key performance indicators (KPIs) including CSAT, NPS, App Store Ratings, and feature adoption rates.

u2022 Monitor product delivery metrics such as feature release velocity, roadmap adherence, and return on investment (ROI).

u2022 Analyze operational metrics including crash rate, load time, and user retention to identify areas for improvement.

Report on engagement and growth metrics, including Monthly Active Users (MAU) and conversion rates, to inform strategic decisions.

u2022 Collect and evaluate stakeholder satisfaction data to ensure cross-functional alignment and continuous improvement.

Compliance & Risk Management

u2022 Ensure all mobile app initiatives adhere to ADNOC Distributionu2019s compliance standards and regulatory requirements.

u2022 Proactively identify and mitigate risks related to data privacy, security, and operational continuity.

u2022 Develop and maintain documentation for compliance audits and regulatory reviews.

u2022 Collaborate with legal and IT teams to address emerging compliance challenges.

u2022 Educate team members on compliance best practices and foster a culture of risk awareness.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS

Minimum Qualification

u2022 Bacheloru2019s degree in computer science, Business, or a related field Masteru2019s degree preferred.

Minimum Experience & Knowledge & Skills

u2022 Minimum 10 years of experience in product management with significant exposure to large scale mobile platforms, enterprise transformation, and senior leadership engagement.

u2022 Strong analytical, communication, and stakeholder management skills.

u2022 Proven ability to lead cross-functional initiatives and deliver customer-centric digital solutions.

u2022 Familiarity with agile methodologies and mobile app development frameworks.

u2022 Experience with CRM, analytics, project management, and customer experience tools.

u2022 Demonstrated ability to drive innovation, operational excellence, and strategic alignment.