Product Manager- Mobile Apps & Website

Role Description

1. Product Strategy and Vision:

• Define the product vision and strategy for both the mobile app and website.
• Conduct market research to understand user needs, industry trends, and competitive products.
• Develop a product roadmap that outlines key features, improvements, and milestones.

2.Stakeholder Collaboration:

• Work closely with key stakeholders, including business leaders, developers, designers, marketing teams, and customer support.
• Align product goals with business objectives and ensure clear communication between teams.
• Prioritize features and initiatives based on impact, feasibility, and alignment with business goals.

3.User-Centered Design and Development:

• Work closely with UX/UI designers to ensure the user experience is seamless, intuitive, and aligned with user needs.
• Gather feedback from users through surveys, interviews, and data analytics to inform product decisions.
• Ensure that user feedback is integrated into development and feature prioritization.

4.Project Management and Execution:

• Define clear requirements for new features and ensure that the product development team understands them.
• Manage timelines, allocate resources, and keep projects on track.
• Coordinate the development, testing, and launch phases, working closely with the engineering team.

5.Metrics and Performance Monitoring:

• Define key performance indicators (KPIs) to measure the success of the mobile app and website (e.g., user engagement, conversion rates, user retention).
• Use analytics tools (e.g., Google Analytics, Firebase) to track performance and identify areas for improvement.
• Continuously monitor product performance and make data-driven decisions to optimize user experience and achieve business goals.

6.Launch and Post-Launch Management:

• Oversee the launch of new features, products, or updates.
• Work with the marketing team to plan and execute product launches, including communication strategies for app store listings and website promotions.
• Collect post-launch feedback and performance data to ensure that the product is meeting user expectations and business objectives.

7.Problem Solving and Continuous Improvement:

• Analyze issues such as bugs, user complaints, or product flaws and collaborate with teams to resolve them.
• Drive continuous iteration and improvement to enhance the app and website based on evolving market demands and user feedback.

Qualifications

• 7+ years of product management experience, with a focus on mobile apps and/or web platforms.
• Strong understanding of mobile UI/UX patterns, responsive design, and cross-platform development.
• Experience using analytics tools (e.g., Google Analytics, Mix panel, Amplitude, Firebase).
• Ability to translate complex problems into clear, actionable plans.
• Excellent communication, prioritization, and stakeholder-management skills.
• Proven track record of shipping products end-to-end.