Professional senior media buyer

Company Description SOLARSOL EG is a solar energy integrator established in October 2014, delivering solutions to developers, farms, mobile providers, clubs, and homeowners. The company is recognized for its expertise in PV solar lighting and its notable market share in rooftop PV plants, solar building materials, and solar appliances. SOLARSOL EG manages a growing portfolio of projects across Bahrain, the UAE, and several African markets. The team focuses on providing green, sustainable solar solutions designed to meet high engineering standards while remaining simple and accessible for customers.

Role Description The Professional Senior Media Buyer is a full-time, on-site role based in New Cairo. This role is responsible for planning, executing, and optimizing paid media campaigns across digital and traditional channels to increase brand awareness and generate qualified leads for solar energy solutions. Day-to-day tasks include conducting market and audience research, selecting media platforms, negotiating and managing media placements, monitoring campaign performance, and adjusting strategies to meet KPIs and budget constraints. The Senior Media Buyer collaborates closely with marketing, sales, and management teams to align media activities with overall business objectives and support SOLARSOL EG's growth in local and regional markets. The role also involves reporting on campaign results, identifying new media opportunities, and maintaining strong relationships with media vendors and agencies.

Qualifications

• Strong media buying and planning skills across digital platforms (e.g., social media, search, display) and traditional channels, with proven experience managing substantial advertising budgets.
• Solid marketing and digital marketing capabilities, including audience segmentation, campaign strategy development, and performance-driven lead generation.
• Analytical skills for tracking, measuring, and optimizing campaigns using analytics tools, dashboards, and performance reports.
• Excellent communication, negotiation, and vendor management skills to build and maintain productive relationships with media partners and internal stakeholders.
• Ability to work on-site in New Cairo, manage multiple campaigns simultaneously, and make data-informed decisions under time and budget constraints.
• Relevant experience in energy, technology, or B2B industries is an advantage; familiarity with solar or renewable energy markets is highly beneficial.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Proficiency in common advertising platforms and tools (e.g., Meta Ads, Google Ads, programmatic platforms) and strong MS Excel or reporting skills.