Promo Producer

Sky News Arabia is a leading pan-Arab news organisation, broadcasting 24/7 across the Arabic-speaking world via free-to-air TV, radio, and a wide range of online platforms, delivering fast and accurate news. It operates from bureaux across MENA, Europe, and the US, ensuring comprehensive coverage of breaking news, business, lifestyle, arts, culture, and sports. Sky News Arabia is also committed to shaping the future of media through its training arm, Sky News Arabia Academy, empowering the next generation of media professionals.

Role Purpose

The Promo Producer creates high-impact, audience-first promotional content that strengthens the Sky News Arabia brand and drives viewing and engagement across linear television, streaming and connected-TV services, web, app and social platforms. Working in a fast-paced 24/7 news environment, the role combines strong editorial judgement with concept development, writing, directing, editing and post-production. The Promo Producer works closely with Creative, Editorial, Marketing, Digital/Social, Design, Presentation and external partners to deliver accurate, distinctive and platform-appropriate campaigns in Arabic and English.

Key Responsibilities

• Translate editorial, brand and audience objectives into clear creative concepts, scripts, storyboards and campaign plans.
• Produce compelling on-air promos, topical and breaking-news spots, teasers, trailers, brand films and platform-native digital and social content.
• Own projects from brief to delivery, including research, concept development, scheduling, budgeting, production, post-production, approvals, versioning and final handover.
• Write concise, persuasive copy in Arabic and English; direct voice-over sessions, presenters, contributors and field or studio shoots as required.
• Edit picture and sound to a high creative standard, selecting strong footage, music and sound design, and commissioning or briefing motion graphics and design assets.
• Create and adapt assets for multiple durations, languages, aspect ratios and placements, including 16:9, 1:1 and 9:16 formats for TV, streaming, web, app and social channels.
• Respond quickly and calmly to breaking news and late editorial changes while protecting accuracy, tone, brand consistency and production quality.
• Collaborate with Editorial, Marketing, Digital/Social, Design, Presentation, Media Operations and Audience teams to align priorities, approvals and transmission or publishing schedules.
• Apply Sky News Arabia editorial standards and brand guidelines, and ensure compliance with copyright, music and archive licensing, releases, legal requirements and platform policies.
• Perform creative and technical quality control, including captions/subtitles, audio, graphics, spelling, metadata, file naming, specifications and delivery deadlines.
• Use audience insights and campaign performance data to evaluate effectiveness, test creative variations and improve future promotional work.
• Maintain organised project files and media assets, contribute to efficient workflows, and coordinate freelancers, agencies or production suppliers when required.
• Track developments in storytelling, platform behaviour and production technology, including responsible use of approved AI-enabled tools with human editorial oversight.

Required Skills

• Demonstrable experience producing high-quality promotional, branded or marketing content for a broadcast news organisation, media brand, agency or production company.
• Excellent journalistic judgement and the ability to turn complex or fast-moving stories into clear, engaging and accurate promotional narratives.
• Strong concepting, copywriting, scripting and storyboarding skills, with a sophisticated eye for composition, pacing, typography, colour, mood and sound.
• Advanced non-linear editing skills using Adobe Premiere Pro, Avid Media Composer or equivalent; working knowledge of After Effects, Photoshop and audio post-production workflows is highly desirable.
• Practical understanding of camera, lighting and sound, with the confidence to direct talent, voice-over artists, crews and post-production partners.
• Strong knowledge of social-first and mobile-first video, including vertical storytelling, short-form formats, captions, thumbnails, metadata and platform-specific best practice.
• Understanding of broadcast, streaming and digital delivery standards, media asset management, version control and creative quality assurance.
• Ability to interpret audience data and campaign analytics and translate insights into actionable creative improvements.
• Highly organised and self-motivated, with the ability to prioritise, manage multiple projects and deliver consistently under tight deadlines