Job Purpose:
To identify and develop new business opportunities within the assigned territory, focusing on acquiring new customers, expanding market presence, and supporting sales targets through proactive prospecting and lead generation.
Accountabilities:
- Conduct market research to identify potential customers and business opportunities within the assigned territory, supporting the company's growth objectives.
- Engage in direct outreach, including cold calling, networking, and in-person visits, to generate leads and build a pipeline of prospective clients.
- Qualify leads based on customer needs and buying potential, ensuring alignment with company products and service offerings.
- Collaborate with the Area Sales Manager and sales team to develop tailored approaches for engaging prospects and converting leads into customers.
- Track prospecting activities, leads, and customer interactions in CRM software, ensuring accurate data for sales forecasting and reporting.
- Prepare and deliver introductory presentations and product demonstrations to potential clients, effectively communicating value propositions.
- Assist in organizing and attending local trade shows, networking events, and promotional activities to enhance brand visibility and generate new leads.
- Provide regular updates on prospecting progress, market trends, and competitor activity to the Area Sales Manager, supporting strategy adjustments.
Qualifications:
- Diploma or Bachelor's degree in Business Administration, Marketing, or a related field is preferred.
Experience:
- Minimum of 2-3 years of experience in sales, lead generation, or business development, preferably within the FMCG or consumer goods industry.
Skills and Attributes:
- Proficiency with CRM software and lead tracking tools.
- Strong interpersonal and communication skills; familiarity with prospecting and cold outreach techniques is advantageous
