We are looking for a strategic and driven PR Account Director with a strong understanding of
the F&B and hospitality landscape. This role is ideal for someone who thrives in a fast-paced
agency environment, leads with confidence, and brings both strategic depth and strong
relationship management skills. You will oversee key accounts, guide senior team members,
and play a critical role in shaping the agency's output, reputation, and growth.
KEY RESPONSIBILITIES
- Strategic Leadership & Client Advisory
- Lead the development and execution of PR and communications strategies across key accounts.
- Act as a trusted advisor to clients, providing senior counsel aligned with business objectives and market context.
- Anticipate challenges and proactively guide clients through complex or sensitive situations.
- Ensure all communications are aligned with brand positioning and long-term vision.
Client Management & Account Oversight
- Oversee a portfolio of key clients, ensuring excellence in delivery, service, and relationship management.
- Lead client interactions, including strategy presentations, reviews, and critical conversations.
- Maintain strong client satisfaction, proactively identifying opportunities for growth and improvement.
- Ensure all accounts are delivered on time, on brief, and in line with agency standards.
Media, Influencer & Industry Relations
- Leverage a strong network to secure top-tier coverage, strategic partnerships, and high-impact opportunities.
- Maintain and grow relationships with senior media, editors, tastemakers, and industry stakeholders.
- Guide teams on positioning, messaging, and media engagement strategies.
- Represent Umami at key industry events, reinforcing the agency's presence and reputation.
Team Leadership & Development
- Lead, mentor, and develop Account Managers and junior team members.
- Set clear objectives, monitor performance, and support career progression.
- Foster a high-performance, collaborative culture, ensuring quality, efficiency, and team well-being.
- Act as a role model within the agency, setting standards for delivery, communication, and attitude.
Creative & Campaign Direction
- Oversee the development of creative concepts, campaigns, and activations.
- Ensure ideas are strategically sound, relevant, and impactful.
- Work closely with internal teams (social, production, creative) to deliver integrated campaigns.
Business Development & Growth
- Support new business efforts, including pitches, proposals, and strategic presentations.
- Identify opportunities to grow existing accounts and expand service offerings.
- Contribute to the agency's positioning, thought leadership, and overall growth strategy.
SKILLS & COMPETENCIES
- Strong strategic thinking and ability to translate business objectives into impactful communications.
- Excellent client leadership and senior stakeholder management skills.
- Advanced understanding of media, influencer and cultural landscapes in the GCC.
- Strong leadership presence, with the ability to inspire and guide teams.
- Highly organised, solutions-oriented, and proactive.
- Confident communicator, both written and verbal.
- Passionate about F&B, hospitality, and lifestyle industries.
EXPERIENCE & QUALIFICATIONS
- 9-10+ years of PR agency experience, with proven leadership across multiple accounts.
- Strong experience within F&B and hospitality is highly preferred.
- Established media and industry network across the GCC.
- Fluency in English required; Arabic is a strong advantage.
