Public Relations Associate

PR & Media Relations (primary)

. Build and manage relationships with journalists, bloggers, and media

contacts across health, wellness, parenting, and lifestyle verticals

. Develop and distribute press releases, brand stories, and media pitches

. Identify and coordinate barter, gifting, and editorial collaboration

opportunities

. Monitor brand mentions and media coverage (using tools like Brand24,

Google Alerts, Ahrefs)

. Compile regular PR reports - coverage, reach, sentiment - and share

actionable insights with the team

. Support influencer outreach and co-ordination where it overlaps with

earned media

Content Creation (secondary)

. Collaborate with the social media team to ideate and produce platform-

native content (captions, blog posts, newsletters, short-form scripts)

. Ensure all brand content is consistent with The Purest Co's voice - warm,

credible, science-backed, and parent-trusted

. Contribute to SEO-aligned blog content under the guidance of the brand

strategy lead

. Assist with product storytelling and launch content for both The Purest Co

and Purest Kids