Job Description
Worood, an international Hijab brand is hiring a PR Lead Worood
Key Responsibilities
Define and implement Woroods PR and communications strategy across markets.
Build and maintain elite relationships with media, influencers, and key public figures.
Lead major PR campaigns, product launches, and high-visibility brand moments.
Oversee brand presence at events, fashion shows, and collaborations with external partners.
Create compelling press releases, brand stories, and media communications that reflect Woroods
tone of voice.
Handle sensitive brand communications and ensure alignment during crisis or high-impact
situations.
Drive impactful media coverage that reinforces Woroods image as a luxury fashion house.
Analyze PR campaign results and translate insights into actionable improvements.
Qualifications
Bachelors degree in Communications, Public Relations, or Marketing.
45 years of PR experience in luxury, fashion, or beauty sectors, with proven results in
brand-building and media relations.
Proven record of executing impactful campaigns and high-profile media placements.
Outstanding written and verbal communication in English (Arabic is a plus).
Deep understanding of luxury brand storytelling and cultural positioning.
Visionary communicator with strategic depth and creative sensitivity.
Confident and polished, with a calm yet persuasive presence.
Passionate about brand storytelling, culture, and refinement.
Capable of transforming strategy into tangible, elegant impact.
If you are interested send your CV
