Public Relations Manager

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have six Customer Service Centres for Trip.com, established in Japan, Korea, the UK, Thailand, Malaysia, and the Philippines, providing 24/7 customer service in 35 different languages.

We have more than 30,000 employees scattered across 50 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspires to deliver the perfect trip at the best price for every traveller.

Introduction

This newly created role offers a unique opportunity to shape and drive PR efforts in one of Trip.com's fastest-growing regions: the Middle East. Based in Dubai, you will work closely with the regional PR team and various business units to develop and implement impactful initiatives, ensuring aligned communications across global teams. As the first person in this role for the Middle East, you'll focus on strategic media relations, brand storytelling, and trade events, with a strong emphasis on expanding Trip.com's media presence across the GCC and the wider Middle East. With your strong media network, you'll drive brand awareness and engagement across both B2B and B2C markets, positioning Trip.com as a leading travel platform in the region.

In this Role, you'll get to

• Develop and execute PR strategies aligned with global frameworks and business priorities, shaping Trip.com's local narrative in the Middle East.
• Build and maintain strong media relationships to secure high-impact coverage across leading regional publications, broadcast outlets, and digital platforms.
• Oversee local PR campaigns, including content creation, media briefings, interviews, and press releases, ensuring effective outreach to both B2B and B2C audiences.
• Support regional PR campaigns, industry partnerships, and thought leadership initiatives, positioning Trip.com as a trusted voice in the travel industry.
• Support spokespersons at trade events and industry conferences across the Middle East, ensuring a strong industry presence and providing market insights.
• Ensure consistent messaging and media engagement across Middle Eastern markets while aligning with global communications.
• Identify and mitigate PR risks, ensuring brand protection and supporting crisis communications when needed.
• Review public-facing content to manage reputational risks and ensure cultural sensitivity across diverse audiences.

What you'll Need to Succeed

• 6–8 years of experience in PR, Communications, or Journalism, with a strong focus on the Middle East region.
• Proven track record of executing high-impact PR campaigns and securing top-tier media coverage in the GCC and wider Middle East.
• Established media network in the Middle East with strong industry relationships.
• Experience managing PR across multiple Middle Eastern markets is a plus.
• Fluency in Arabic and professional level English; additional regional languages (e.g., Farsi, Urdu, Hindi) are a bonus.
• Exceptional writing and storytelling skills in both Arabic and English.
• Strategic thinker with expertise in brand positioning and media engagement.
• Familiarity with international media and on the ground PR experience in the Middle East (agency or in-house preferred).
• Experience in social media marketing and digital PR is an advantage.
• Ability to manage multiple priorities in a fast paced environment.
• Willingness to travel occasionally across the region as needed.

Why Trip.com Group

As a world leading company in travel industry, we provide a platform for our talent to unleash their power, make a global impact, and achieve a successful career. As an international team, we're dedicated to create a space where open communication and mutual respect is encouraged. At Trip.com Group, we are here to support you in and out of the workplace, enabling you to explore and embrace more possibilities and pursue a dream life.

What's more

• A fast-growing enviroment that offers strong potential for career growth and encourages bold ideas.
• We focus on cutting-edge technology to provide some of the best platforms and resources for you to do your best work.
• We encourage internal talent movement and provide global opportunities across functions, business units or regions for you to accelerate your career advancement.
• Thrive in a talented, supportive team with genuine, rigorous, and focused individuals who can inspire you from day one.
• Enjoy flexible working arrangement and various engagements outside of work that make your life at Trip.com Group Fulfilling.

Click the link to learn more about What Makes Trip.com Group a Leading Global Travel Service Provider

Click the link to learn more about This Is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com.

Have a good trip, and see you soon!