The PR Executive is responsible for planning and executing public relations campaigns for a portfolio of clients across various industries. The role involves building strong media relationships, securing media coverage, managing influencer collaborations, preparing communication materials, coordinating events, and supporting integrated marketing campaigns to enhance brand awareness and reputation.
Key Responsibilities
- Support the planning and execution of PR campaigns for multiple client accounts.
- Develop and maintain strong relationships with journalists, media outlets, editors, influencers, and industry stakeholders.
- Draft high-quality press releases, media alerts, articles, speeches, key messages, and other communication materials.
- Identify media opportunities and proactively pitch stories to secure earned media coverage.
- Coordinate media interviews, press conferences, product launches, influencer events, and brand activations.
- Monitor campaign performance and prepare media coverage reports, campaign summaries, and client presentations.
- Assist in developing PR strategies aligned with clients marketing and business objectives.
- Manage influencer outreach, negotiations, and campaign execution.
- Work closely with creative, digital, social media, and marketing teams to deliver integrated communication campaigns.
- Support crisis communication planning and issue management when required.
- Maintain media and influencer databases and monitor industry trends.
- Attend client meetings and provide regular campaign updates.
- Ensure projects are delivered on time, within scope, and to a high standard.
Qualifications
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
- 2–4 years of experience in Public Relations, Communications, or a Marketing/PR Agency.
- Agency experience managing multiple client accounts is highly preferred.
