Real Estate SEO Content Writer

Company Description Know How Consultancy is a performance-driven HR consulting and outsourcing firm that builds structured, scalable people systems for growing businesses. The company partners with founders and executive teams to design and run organizational frameworks that support execution, accountability, and sustainable growth. Using a proprietary three-phase methodology—Diagnose, Structure, Operate—Know How Consultancy helps clients build systems that scale, not just fill roles. The firm specializes in supporting real estate developers, brokerage firms, and growth-stage organizations in fast-paced, sales-driven environments. Its focus is on creating systems that drive measurable performance and long-term success.
Role Description The Real Estate SEO Content Writer is a full-time, on-site role based in New Cairo. This position is responsible for planning, writing, and optimizing real estate-focused website content, blog posts, landing pages, and property-related articles to improve search engine rankings and organic traffic. Day-to-day tasks include conducting keyword and market research, aligning content with SEO best practices, and collaborating with marketing and real estate teams to develop content that supports lead generation and brand positioning. The writer will maintain an editorial calendar, ensure content accuracy and consistency, and track basic performance metrics to refine content strategy over time. The role also involves proofreading and updating existing content to keep it relevant, compliant, and aligned with client and company objectives.
Qualifications

• Candidates should possess strong Web Content Writing and Writing skills, with the ability to create clear, engaging, real estate-focused content.
• Candidates should possess Content Strategy skills, including planning topics, structuring content for SEO, and aligning content with marketing goals.
• Candidates should possess Research skills, including keyword research, competitor analysis, and gathering market insights in the real estate sector.
• Candidates should possess Proofreading skills, with attention to grammar, style, accuracy, and brand voice consistency.
• Solid understanding of SEO principles, on-page optimization, and basic analytics tools (e.g., Google Search Console, Google Analytics) is beneficial.
• Experience writing for real estate, property listings, or other sales-driven industries is preferred.
• Ability to work on-site in New Cairo, collaborate with cross-functional teams, and manage multiple content projects and deadlines.
• Bachelor's degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience.