Job Description:
Potential HR is hiring on behalf of its client, a
Marketing Agency specialized in the Restaurants & F&B sector, for a
Reel Creator / Video Content Creator to produce engaging short-form video content for social media platforms.
Key Responsibilities
- Create and edit engaging Reels and short-form videos for Instagram, Facebook, and TikTok.
- Transform creative concepts, scripts, references, and briefs into high-quality video content.
- Edit videos using Adobe Premiere Pro, with strong attention to pacing, storytelling, audio, captions, and visual flow.
- Create motion graphics and visual enhancements using Adobe After Effects.
- Develop strong hooks and engaging openings designed to capture attention within the first few seconds.
- Add text animation, transitions, sound effects, motion graphics, visual effects, and other creative elements when required.
- Optimize video content according to different social media platforms, formats, durations, and audience behaviors.
- Work closely with Creative, Content, Account Management, and Marketing teams to execute campaigns and content ideas.
- Participate in brainstorming sessions and contribute creative concepts and Reel ideas.
- Stay updated with current Reels, TikTok, editing, audio, visual, and social media content trends.
- Use AI-powered creative tools to support ideation, content creation, video enhancement, image generation, and production efficiency.
- Adapt and repurpose video content across different platforms and campaign requirements.
- Maintain brand identity and visual consistency across all video content.
- Organize video assets, footage, and project files effectively.
- Handle multiple projects, brands, and deadlines within a fast-paced agency environment.
Requirements
- 2–3 years of professional experience as a Reel Creator, Video Editor, Video Content Creator, or similar role.
- Strong portfolio demonstrating experience in Reels, TikTok, and short-form social media videos.
- Strong proficiency in Adobe Premiere Pro is mandatory.
- Good hands-on knowledge of Adobe After Effects is required.
- Good practical understanding of motion graphics and visual effects for social media content.
- Strong understanding of social media video formats, trends, hooks, storytelling, and audience engagement.
- Strong sense of pacing, timing, composition, typography, audio, and visual storytelling.
- Ability to understand what makes short-form content engaging within the first 1–3 seconds.
- Ability to work from briefs while also suggesting creative ideas independently.
- Practical experience using AI-powered creative tools for content ideation, production, editing, or asset generation.
- Ability to manage multiple brands, projects, and deadlines simultaneously.
- Previous experience within a Marketing, Advertising, or Social Media Agency is highly preferred.
- Previous experience creating content for Restaurants, F&B brands, Food Delivery, or similar businesses is a strong plus.
- Experience with E-commerce, Lifestyle, FMCG, or consumer brands is also preferred.
- Strong attention to detail, creativity, communication, and teamwork skills.
Working Conditions:
- Working Days: Saturday to Thursday
- Day Off: Friday
- Working Hours: 10:00 AM – 6:00 PM
- Location: 5th Settlement, New Cairo
- Working Model: On-Site
