Regional Director of Sales - Asia Pacific

Regal Hotels International

This role is based in Singapore, Malaysia or Thailand.

Job Summary

Regal Hotels International is seeking a commercially driven and self-motivated Regional Director of Sales – Asia-Pacific to drive business development and revenue growth across the region.

Reporting to the Assistant Vice President – Sales, this role is primarily responsible for generating new business, developing strategic accounts, and driving revenue from Corporate, MICE, Groups, Events, and other key business segments, while strengthening Regal Hotels market presence across Asia-Pacific.

This is an exciting opportunity for a hands-on sales professional who enjoys building business from the ground up, cultivating senior-level client relationships, and delivering measurable commercial results. The successful candidate will be highly proactive, commercially astute, and comfortable balancing direct sales activities with regional sales co-ordination and support.

Key Responsibilities

1. Develop and execute sales strategies across assigned markets in Asia-Pacific, with a focus on generating revenue from Corporate, MICE, Groups, Events, and strategic partner segments.
2. Proactively identify, pursue, and convert new business opportunities to drive revenue growth, market share, and business production across the region.
3. Personally manage and grow key corporate accounts, MICE partners, travel management companies, event agencies, tourism boards, and strategic partners to maximise account performance and long-term commercial value.
4. Represent Regal Hotels at sales calls, trade shows, client events, roadshows, and industry networking activities to strengthen brand presence and generate commercial opportunities.
5. Work closely with hotel sales teams to support account development, lead conversion, market intelligence, and cross-selling opportunities across the portfolio.
6. Analyse market trends, competitor activities, account production, and sales performance data to identify opportunities, forecast demand, and recommend tactical actions.
7. Collaborate closely with the Revenue Management team to optimise pricing, channel mix, yield opportunities, and overall revenue performance.
8. Develop and implement sales SOPs, reporting standards, best practices, and training initiatives to enhance consistency, productivity, and effectiveness across regional sales offices.

Job Requirements

1. Bachelor's degree in Sales & Marketing, Hospitality Management, Business Administration, or a related discipline.
2. Minimum 10 years of progressive hospitality sales experience, including at least 3 years in a regional, corporate, cluster, or multi-property leadership role.
3. Strong knowledge of Asia-Pacific source markets, with hands-on experience in Corporate, MICE, Groups, and Events sales.
4. Proven track record of driving revenue growth, developing strategic accounts, and consistently achieving sales targets within an international hotel company.
5. Strong commercial acumen, with the ability to understand operating budgets, sales performance, revenue strategies, market segmentation, and business priorities.
6. Strong analytical skills, with the ability to interpret data, identify trends, evaluate account performance, and translate insights into actionable sales strategies.
7. Self-motivated and able to work independently, take ownership, roll up their sleeves, and deliver results in a fast-paced regional environment.
8. Excellent communication, presentation, negotiation, and relationship-building skills. Fluency in English is required; proficiency in an Asian language, including Mandarin, Cantonese, Korean, Japanese, or Thai, would be an advantage.
9. Proficiency in hotel systems and commercial tools, including Opera, IDEAs, CRM platforms, Microsoft Office, and sales reporting tools.