The eCommerce Insights Specialist plays a support-focused role responsible for ensuring smooth operational processes and maintaining accurate data and reporting across eCommerce platforms in the MEWA region. Working closely with the Markets, the role involves collecting, organizing, and maintaining datasets, supporting routine reporting, and ensuring data consistency to enable efficient day to day operations.
A key focus is to provide accurate and timely reports, support the implementation of campaigns, and assist in monitoring performance metrics such as traffic, conversion rates, and promotions across platforms. The goal is to support the market in achieving business objectives by maintaining, data accuracy, and clear communication between stakeholders (internal, platform and agency).
All the responsibilities we'll trust you with:
Data Management & Reporting
Own the collection, harmonization, and quality assurance of eCommerce data across platforms and markets (e.g., sales, traffic, conversion, product availability, pricing/promo, content health), and regularly update dashboards and reports to provide markets with clear visibility into business performance. Maintain reporting structures and naming standards (SKU, product, campaign, channel), along with the data dictionary and version control. Ensure compliance with platform policies and applicable data privacy standards; proactively identify and resolve data gaps or inconsistencies.
Administrative Coordination & Tools
Analyze core KPIs (impressions, CTR, CPC, traffic, conversion rate, AOV, ROAS) as well as digital shelf metrics (OOS rate, share of search, buy box, price/promo compliance, content completeness). Surface trends, risks, and opportunities across platforms and markets, delivering clear, prioritized recommendations with expected business impact and actionable next steps. Support structured testing (e.g., A/B or holdout analyses where feasible), cohort views, and basic contribution/attribution analyses to guide optimization strategies. Work closely with the eCommerce Manager to translate findings into optimization insights for markets.
Campaign Tracking & Optimization
Coordinate campaign calendars and promotional schedules to ensure timely execution and accurate data capture (e.g., UTMs, tagging, platform tracking). Monitor campaign performance and track key metrics (impressions, CTR, traffic, conversion, ROAS), preparing periodic summaries and highlighting anomalies, trends, or deviations that could affect sales or customer experience. Partner with market teams to propose corrective actions and inform future campaign planning.
Reporting, Dashboards & Documentation
Develop, maintain, and continuously enhance standardized dashboards and reporting packages (weekly, monthly, quarterly) using Excel and BI tools (e.g., Power BI). Create and manage a centralized library of reports, dashboards, presentations, and campaign documentation with proper version control for easy reference by internal teams and market stakeholders. Track stakeholder adoption and feedback to ensure reporting remains relevant and actionable.
Tools, Automation & Continuous Improvement
Collaborate closely with market teams, and agencies/platform partners to align on data requirements, timelines, and deliverables. Provide training and enablement on dashboards, templates, and trackers; clearly communicate insights to non-technical audiences. Support the upkeep and enhancement of reporting tools and shared trackers; identify opportunities to streamline processes, automate routine reporting, and improve data pipelines and QA checks.
Your areas of knowledge and expertise that matter most for this role:
- Minimum 3 years of experience in eCommerce, marketing analytics, data analysis.
- Strong understanding of key performance indicators, including traffic, conversion rates, CTR, AOV, CPC, and their role in driving eCommerce growth.
- Solid knowledge of digital marketing fundamentals, including SEO, paid media performance, and how they influence online sales and customer acquisition.
- Proven ability to analyze and interpret data, transforming it into actionable insights.
- Must be extremely proficient in Microsoft Excel and PowerPoint
- Innovative, solution-oriented mindset
- Excellent communication and active listening skills
- Self-motivated and able to work independently
- In-depth knowledge of Qcommerce, B&C, Pureplay and marketplace platforms.
- In-depth knowledge of FMCG industry, beverage industry a plus
