Regional GTM & Marketing Manager Middle East

ob Title: Regional GTM & Marketing Manager – Middle East

Location: Saudi Arabia (Riyadh preferred)

About us

We are a leading provider of enterprise-grade AI and big data infrastructure software. We build the foundational software that powers AI-driven digital transformation across industries including finance, government, energy, transportation, and manufacturing. Our product portfolio covers the full data lifecycle—from integration, storage, and governance to modeling, analytics, and circulation.

Headquartered in Shanghai, we have regional headquarters in Singapore, Beijing, Nanjing, and Guangzhou, with subsidiaries in Singapore, Canada, Hong Kong, and Malaysia. We are now expanding aggressively into the Middle East—a strategic priority market. Our go-to-market strategy in the region relies on local channels and partnerships to drive adoption.

The Role

You will be responsible for translating our complex AI and big data platform products into locally relevant value propositions, building go-to-market strategies, driving channel marketing, and enabling our sales teams to win. You will work closely with headquarters in Shanghai, regional leadership in Singapore, and local partners in the region.

This is a high-impact, high-autonomy role. You will have the freedom to define the playbook, build the local marketing engine, and directly influence revenue growth.

Key Responsibilities

1. Go-to-Market Strategy & Execution

Develop and execute the Middle East GTM strategy for Transwarp's AI infrastructure and big data platform products, aligning with the company's global product roadmap.

Define market entry priorities, target verticals (finance, government, energy, telecom), and customer segmentation for the region.

Own the 4P strategy (Product, Price, Place, Promotion) for the Middle East market.

2. Channel & Partner Marketing

Design and execute marketing programs that enable local channel partners, system integrators, and distributors to sell Transwarp solutions effectively.

Develop partner enablement materials, co-marketing campaigns, and joint GTM initiatives with regional partners.

Build and manage a partner marketing ecosystem that drives pipeline and revenue.

3. Localization & Content Development

Localize product messaging, value propositions, and marketing collateral for the Middle East audience—adapting for cultural relevance and market-specific pain points.

Create case studies, whitepapers, solution briefs, and presentations that resonate with regional enterprise buyers (CIOs, CTOs, CDOs).

Translate complex technical capabilities into clear business value for non-technical decision-makers.

4. Sales Enablement

Equip the regional sales team with the tools, content, and training needed to win deals.

Develop competitive positioning and battle cards for the Middle East market.

Support key deals with executive presentations, proposal development, and customer engagement.

5. Market Intelligence & Insights

Conduct market research to understand the competitive landscape, regulatory environment, and customer needs in the Middle East.

Provide regular market intelligence and actionable insights to product and leadership teams in headquarters.

Track and report on marketing performance, pipeline contribution, and ROI.

6. Brand & Event Management

Build Transwarp's brand presence in the Middle East through targeted events, webinars, industry conferences, and thought leadership.

Represent Transwarp at regional industry events and engage with key stakeholders.

Requirements

Must-Haves

5+ years of B2B technology marketing or GTM experience, preferably in enterprise software, cloud, AI, big data, or infrastructure technology.

Proven experience in the Middle East market, with deep understanding of the business culture, customer buying behavior, and go-to-market dynamics in the region (Saudi Arabia and UAE preferred).

Fluency in English and Arabic (both written and spoken) .

Strong understanding of B2B channel / partner-led go-to-market models – experience working with system integrators, distributors, or technology partners in the region.

Demonstrated ability to translate complex technical products into compelling value propositions for enterprise buyers.

Hands-on, builder mentality – you are comfortable rolling up your sleeves and executing, not just delegating.

Excellent cross-functional collaboration skills – you can work effectively with product, sales, and leadership teams across time zones and