Market Development & TM Portfolio Management: Develop marketing/product strategy - market mapping, strategic market identification, sales funnel analysis and progress tracking, product positioning & value messaging
Responsible for leading new product launches in TM
Initiate and lead marketing campaigns to support execution on marketing strategy to grow the TM business (IH & DS ID)
Analyze pricing and profit, design promotion plan to drive sales focus on specific product pipelines to achieve most favorable sales and profit
Engage KOLs in TM through strategic collaboration to drive professional education initiatives & drive business growth/ market leadership
Sales enablement - explore WW and regional resources and adapt to local needs to design sales tools, conduct sales training, and support sales funnel closure
Monitor closely on market dynamics and competitive landscape to provide direction and training on market intelligence
Support commercial leader to conduct business planning & drive TM growth
Compliance with all the applicable regulations and QuidelOrtho policy
Lead and execute Marketing Planning & new product launch process which will incorporate regulatory, reimbursement, clinical, marketing & pricing strategy.
Lead and execute required product training for the team
Lead and facilitate market research to gain insights to market opportunities & needs, particularly segmented needs, market opportunities and adjacencies to current business
Develop and own Franchise Projects Pipeline Funnel and ensure opportunities and projects are aligned with strategic growth rationale
Develop and implement regional marketing strategies that align with global brand and business objectives.
Conduct market analysis to identify growth opportunities and competitive positioning.
Plan and execute integrated marketing campaigns across digital, traditional, and event channels.
Collaborate with global and local teams to adapt campaigns for regional relevance.
Support product launches and lifecycle management through tailored messaging, promotional materials, and training tools.
Gather and analyze customer insights to inform product positioning and value propositions.
Partner with Sales, and other cross-functional teams to ensure cohesive go-to-market strategies.
Liaise with external agencies and vendors to deliver high-quality marketing assets.
Qualifications:
Bachelor's degree in Marketing, Management, Business Administration or any related field
Minimum 5-7 years of direct experience in marketing, preferably in healthcare, diagnostics, or life sciences.
Very good communication, presentation and platform skills, financial/business acumen, organizational and people management skills
Proven track record in developing and executing successful marketing strategies across diverse markets.
Strong understanding of ASPAC market dynamics and cultural nuances.
Excellent communication, project management, and stakeholder engagement skills.
