Regional Product Launch, Sales & Procurement Coordinator

Company Description

Mt White Station is a historic high-country estate in Canterbury, New Zealand, renowned for producing premium honey directly crafted by its own beekeepers. As the company expands into the GCC and UAE markets, it is launching Pepper Honey, an innovative, Middle Eastern-inspired honey product infused with bold spices. Designed for culinary applications such as drizzling, glazing, and marinades, Pepper Honey reflects Mt White Station's dedication to creating high-quality, culturally attuned products for modern retail and hospitality. The company prides itself on controlling the production process to ensure unmatched quality and craftsmanship.

Role Description

The successful candidate will play a pivotal role in supporting Middle East product launches while managing essential procurement coordination and regional sales relationships.

They will serve as a key liaison between our New Zealand leadership team and production partners, distributors, and retail outlets across the GCC.

This is a hands-on role suited to a proactive professional with strong FMCG sales experience, procurement knowledge, and an established network in regional retail and foodservice channels.

Key Responsibilities

Product Launch Support

- Coordinate the rollout of new meat and honey products across Middle Eastern markets.

- Align launch timelines, regulatory documents, and logistics with NZ-based team and regional partners.

- Support market activation activities such as sampling events, chef collaborations, and retail demonstrations.

Procurement Coordination

- Support procurement workflows between NZ production teams and Middle East buyers.

- Track order cycles, inventory forecasts, product specifications, and quality documentation.

- Ensure compliance with import regulations, certifications, and retailer requirements.

- Help troubleshoot supply-chain or fulfilment issues to minimise disruption.

FMCG Sales & Business Development

- Leverage existing retail, distribution, and foodservice networks to accelerate market penetration.

- Identify new sales opportunities and support negotiations with key accounts.

- Drive early traction for new product listings through relationship-building and follow-through.

- Provide sales performance reports, pricing insights, and competitor analysis to leadership.

Distributor & Retail Partner Liaison

- Act as the primary point of contact for distributors and retail buyers in the region.

- Support onboarding processes, product submissions, price lists, and compliance files.

- Ensure consistency between NZ-based leadership objectives and on-the-ground execution.

Reporting & Coordination

- Maintain detailed project trackers for product launches, procurement cycles, and sales pipeline activity.

- Liaise with NZ leadership to ensure alignment on priorities and progress.

- Prepare updates summarising sales results, market feedback, and risk areas.

Skills & Experience Required

- 47 years experience in FMCG sales, procurement, or supply chain, ideally in food or premium products.

- Existing UAE/GCC network of distributors, retailers, or foodservice buyers - essential for making a fast start.

- Proven track record in managing product launches or key account development.

- Strong understanding of regional procurement processes, logistics, and import requirements.

- Excellent communication skills for cross-cultural liaison with NZ-based teams.

- Highly organised with strong project and relationship management capabilities.

- Fluent English and Arabic required.

Personal Attributes

- Commercially savvy with a strong sense of urgency.

- Self-starter capable of working independently across time zones.

- Culturally adaptable and confident dealing with senior stakeholders.

- Passionate about high-quality, sustainably produced food products.

What We Offer

- Opportunity to shape the regional launch of a unique New Zealand high country brand.

- Competitive contract package.

- Flexible working environment within the UAE.

- A supportive, purpose-driven team culture.