Regional Product Manager

Regional Product Manager, Corporate Products

Job Summary

• Manage the Corporate Products in the area of Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability and also New Product Launch
• Ensure adherence to set systems thereby ensuring a professional approach to the entire business activity

Key Accountabilities

• Market Research

- Conduct market research/ environment scan and assess opportunities

- Translate key competitor, consumer and technology trends into sound business

decisions

• Data Analysis

- Conduct quantitative and qualitative data analysis to identify significant trends

- Utilise statistical tools to project and forecast impact of trends on Company's

sales and pricing numbers

- Conduct impact analysis to assess ROI of marketing efforts

• Customer Intelligence

- Demonstrate strong understanding of consumer needs and behavioural

patterns (including end users and channel partners)

- Conduct customer segment analysis to identify appropriate products/services

for different segments

• Product Planning and Management

- Possess in-depth knowledge of the product specifications

- Define product strategy and develop product road map

- Track and sustain/enhance performance of product

- Manage product life cycle

• Pricing Strategy

- Understand, compare and effectively utilise a range of pricing strategies

- Develop and adapt pricing strategy based on internal and external trends

• Go-To-Market Strategy

- Formulate appropriate market strategy for product line

- Develop and implement product launch plan and timings

- Maintain oversight of campaign strategy

• Product Marketing and Support

- Develop and deliver sales and marketing tools and product documents

- Supply sales with latest research and marketing information

- Track success of sales promotion and marketing campaign for product

• New Product Launch

- Fix pricing of new product with related department and Head Quarter

- Prepare and deliver new product materials such as brochure, web contents and

related documents

- Conduct product training to all related department including all SEA sales

companies

Key Job Requirements

• Product management, Data analysis, Presentation, Logical thinking
• At least 3 years of professional experience on the job - B2B business experience is preferred
• Trust-worthy, Act with Integrity, Creative, Challenge-driven