Your Tasks
The General Trade Cairo & Alex Regional Sales Manager will implement the GT strategy for NIVEA brand across Cairo & Alex regions, as well as will identify and pilot new growth opportunities. S(he) will be responsible to drive business growth at speed & scale.
- Setting tactical development plans in GT to ensure the strategic plan is in place and all sales fundamentals and KPIs are perfectly executed/delivered by retail environment.
- Building Bottom-Up annual business plan for GT by different retail environments and leading the distributor team towards achieving their monthly, quarterly, and yearly targets/KPIs.
- Planning/Monitoring the sales budget by different trade allowance buckets/retail environment and ensure the distributor teams are compliant to BDF financial standards in spending, execution & reporting through reviewing/approving all claims from the distributors versus the approved sales memos/activities to ensure there are no deviations.
- Creating monthly sales memos and aligning with finance and S&CM teams based on the annual business plan/forecast cycles and share it with the distributor team.
- Approving/Tracking all loyalty schemes/programs in the market with Key Wholesalers.
- Identifying/Capturing vertical horizontal growth opportunities in direct retail environments by expanding direct coverage and increasing drop size/penetration.
- Building/Maintaining a strong relationship with TOP10 Customers (Wholesalers Key Retailers) by regularly visiting them, assessing performance versus target, solving problems, and checking market trends/competition activities.
- Holding weekly meetings with the distributor team to oversee MTD performance versus targets/KPIs and agree on MTG actions/results.
- Developing/Coaching the distributor team to uplift their capabilities for better performance and effective communications by conducting On-The-Job filed trainings and providing constant feedbacks.
- Driving efficient stock management to ensure target achievement and maintain healthy & low NPI stocks.
Your Profile
- Bachelor's or Master's degree with a minimum of 5 years experience in a similar role, ideally within the FMCG sector
- Proven experience in the cosmetics industry is mandatory
- Strong foundation in sales fundamentals with a solid commercial mindset
- Advanced data analytics capabilities with the ability to translate insights into actionable strategies
- Demonstrated leadership skills with the ability to inspire and drive high-performing teams
- Strong stakeholder management skills across cross-functional teams
- Excellent communication and influencing abilities
- High level of commitment, ownership, and accountability
- Strong collaboration mindset and team orientation
- Competitive spirit with a results-driven approach
- Entrepreneurial mindset with the ability to identify and act on growth opportunities
At Beiersdorf, we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
