We are looking for an experienced Regional Sales Manager to lead Food Service sales operations across the Kingdom of Saudi Arabia (West & South or Central & East regions).
As Regional Sales Manager, you will drive revenue growth, market share, and profitability across your assigned region, managing a team of Unit Managers and overseeing sales across key categories including Protein (Meat, Poultry, Seafood), Dairy, Condiments, Beverages, and Bakery. You'll play a strategic role in aligning regional execution with broader corporate objectives.
Key Responsibilities:
- Develop and execute regional sales strategies to hit revenue, profit, and market share targets
- Lead, mentor, and coach a team of Unit Managers across areas like Jeddah, Makkah & Medina, South, East, and Central
- Build and grow strong relationships with key HORECA customers
- Own annual sales planning, forecasting, and performance reporting
- Partner with Marketing, Supply Chain, and the Commercial Director on promotions, product availability, and strategy
- Manage regional budgets and drive cost-effective, profitable growth
- Monitor market trends and competitive intelligence to stay ahead
Skills & Requirements:
- Bachelor's Degree in Business Administration, Marketing, Sales Management, or related field
- 10+ years of progressive sales management experience, ideally in Food Service or FMCG
- Proven track record leading regional/multi-location sales teams
- Experience with high-profile HORECA clients preferred
- Strong leadership, decision-making, and conflict resolution skills