Regional Sales Manager Western Region

About the Company

A well-established international FMCG food distribution company is seeking an experienced Regional Sales Manager to lead General Trade sales operations across the Western Region of Saudi Arabia. This role manages a large geographic territory and a multi-layered field sales team across self-service, discounters, wholesale, and cash van channels. If you thrive in the field, love building high-performing teams, and have a strong track record growing GT sales in the KSA market — we want to hear from you.

About the Role

This role manages a large geographic territory and a multi-layered field sales team across self-service, discounters, wholesale, and cash van channels.

Responsibilities

• Own the Western Region revenue, volume, and distribution targets across all GT channels.
• Lead and develop supervisors, and salesmen to consistently exceed targets.
• Drive trade execution: shelf presence, numeric distribution, planogram compliance, and promotions.
• Grow the active customer base and open new accounts across the region.
• Conduct regular field visits for coaching, quality control, and opportunity identification.
• Prepare sales forecasts and market intelligence reports for senior management.
• Coordinate with supply chain to ensure stock availability and route efficiency.

Qualifications

• Bachelor's degree in business or related field.

Required Skills

• 8+ years in FMCG sales, with at least 3 years as an RSM or senior ASM.
• Proven KSA market experience is required, strong knowledge of the Saudi General Trade landscape.
• Experience managing a large geographic region with multi-level field teams.
• Data-driven mindset with experience using sales management and reporting tools.
• Fluent in Arabic and English.

• Reports to: Sales Director.

High-visibility regional leadership role with strong career progression. Autonomy to shape regional strategy within a growing national company. Attractive package with performance bonuses, vehicle, and benefits.

We are committed to diversity and inclusivity.