The company is a premier global commercial, sales, marketing, and communications agency representing an exclusive portfolio of hotels, resorts, destination management companies (DMCs), and lifestyle brands. With a presence across key gateway cities in Asia, Europe, and the Middle East, the firm is widely recognized for connecting the world's most discerning travellers with exceptional travel experiences and iconic properties.
Its ethos is built upon deep relationships, cultural intelligence, and an unwavering commitment to brand storytelling seamlessly blending commercial strategy with emotional resonance. The organization partners with some of the most distinguished names in ultra-luxury hospitality, independent resorts, boutique collections, private islands, and experiential travel brands.
The Middle East, particularly the GCC, is one of the fastest-growing source markets for luxury travel. The company's expansion into this region reflects its ambition to strengthen partnerships with high-net-worth individuals (HNWIs), luxury travel advisors, premium tour operators, private client agencies, and brand partners who influence affluent travelers journeys. The Regional Head of Sales (GCC) will play a pivotal role in driving revenue, nurturing client relationships, and elevating the representation footprint across the Gulf region.
Position Overview
The Regional Vice President / Head of Sales (GCC) is responsible for leading all commercial, business development, and client engagement activities across the Gulf region. This role is both strategic and hands-on, combining high-level market development with day-to-day sales activation, brand positioning, and relationship management.
The successful candidate will be a confident luxury sales professional with deep regional networks across the travel trade, hospitality, luxury retail, and lifestyle sectors. They will bring a strong understanding of the luxury consumer mindset in the GCC, a passion for travel and brand storytelling, and a proven record of driving market share growth for global hospitality or travel-related brands.
Key Responsibilities
1. Strategic Market Leadership
- Develop and execute a comprehensive regional sales strategy for the GCC, aligning with global business objectives and client brand goals.
- Identify emerging opportunities, market trends, and partnership potential within the region's luxury travel ecosystem.
- Represent client brands across key luxury travel trade events, roadshows, and networking platforms in the Middle East.
- Work closely with the Managing Director and APAC leadership team to develop long-term business growth strategies and revenue targets.
2. Client Relationship Management
- Serve as the primary commercial representative for client hotels, resorts, and luxury travel partners within the GCC.
- Build, maintain, and nurture strong relationships with high-end travel advisors, luxury tour operators, private travel designers, and concierge agencies.
- Ensure exceptional representation of each client's brand identity, narrative, and value proposition in all engagements and partnerships.
- Provide regular feedback and market insights to client partners, supporting them with strategic recommendations and customized sales reports.
3. Sales and Revenue Performance
- Drive sales growth and measurable revenue performance across all client brands represented in the region.
- Monitor and analyze business production by market segment, channel, and source; identify areas for growth or improvement.
- Generate qualified leads, secure high-value bookings, and oversee contracting with trade partners where applicable.
- Collaborate with client sales and marketing teams to activate targeted GCC promotions and campaigns that yield ROI.
4. Brand Representation and Market Activation
- Represent client properties and destinations at regional trade shows, exhibitions, and familiarization trips (FAMs).
- Conduct sales calls, presentations, and training sessions with travel partners to enhance brand awareness and product knowledge.
- Conceptualize and deliver luxury experiential events, private showcases, and joint marketing activities for top-producing agencies.
- Ensure all regional brand communications and representations adhere to client standards and global brand positioning.
5. Leadership and Collaboration
- Build and oversee a small but high-performing regional sales support team as the business scales in the GCC.
- Collaborate closely with the global sales, marketing, and PR divisions to ensure alignment and synergy across all touchpoints.
- Act as an ambassador for the company's values, service philosophy, and partnership culture within the Middle East.
- Foster a data-driven, performance-oriented environment focused on client satisfaction, creativity, and accountability.
Qualifications & Experience
Education
- Bachelor's degree in Business, Hospitality, Marketing, or related discipline (Master's degree preferred).
Professional Experience
- Minimum 1012 years of progressive sales experience in luxury hospitality, travel representation, or lifestyle brands.
- Demonstrated success in managing GCC markets for international luxury hotel groups, tourism boards, or representation agencies.
- Established network of relationships with key regional travel consortia, preferred partner programs, and UHNW travel advisors.
- Strong understanding of cultural and commercial nuances across GCC countries.
- Track record of exceeding revenue targets and developing new business pipelines.
Skills & Competencies
- Deep passion for luxury travel, experiential lifestyle, and brand storytelling.
- Outstanding interpersonal and presentation skills; confident in engaging C-suite and HNW audiences.
- Strategic thinker with strong analytical and commercial acumen.
- Excellent organizational and multitasking skills with attention to detail.
- Proficiency in CRM tools, sales analytics, and Microsoft Office Suite.
- Fluent in English; Arabic proficiency an advantage.
- Willingness to travel extensively across the GCC and internationally.
Personal Attributes
- Highly polished, charismatic, and culturally sensitive professional.
- Entrepreneurial mindset with the agility to work in a fast-paced, relationship-driven environment.
- Self-motivated and proactive, able to work independently while maintaining strong team alignment.
- Creative, articulate, and persuasive able to communicate luxury experiences with authenticity and emotional intelligence.
- Strong sense of integrity, discretion, and service excellence.
What the Role Offers
- The opportunity to represent some of the world's most exceptional hotels, resorts, and travel experiences.
- A regional leadership role with direct influence on brand growth and market presence.
- Exposure to global luxury networks and collaboration with international teams across Asia and Europe.
- Competitive compensation, performance incentives, and career progression within a fast-growing, globally respected organization.
