Role Summary:
You turn fast-moving crypto markets into accurate, entertaining, and compliance-safe educational content that matches each KOL's voice and improves performance. You will create high-value content by researching narratives, tracking catalysts, and writing articles and video scripts to build repeatable content packs for KOLs, producers, and editors.
Key Responsibilities:
- Conduct daily and weekly research (financial trends, market narratives, on-chain signals, exchange updates, etc) and identify content opportunities in the Web3 finance/trading niche.
- Write content across themes and formats with structure, hooks, and retention beats in long and short forms:
- Financial markets education
- Crypto trading series
- AI trading and prediction markets
- Clients financial product reviews, comparisons, and deep dives
- Produce content kits for filming and editing with key points, b-roll ideas, charts to include, timestamps, visual callouts, etc.
- Ensure content quality and accuracy by verifying claims and avoiding misinformation.
- Maintain a research repository of reliable sources, recurring frameworks, evergreen explainers, etc.
- Contribute to research and workflow automation processes.
- Collaborate with internal and external teams to adapt content to each client's positioning and restrictions.
Must-have skills:
- Strong writing: concise, persuasive, well-structured, with excellent hooks that make the main value stand out and are easy to remember.
- Solid research discipline: fact checking, source triangulation, summarizing technical info and simplifying complex ideas.
- Web3 literacy with trading-first fluency: CEX/DEX dynamics, perps/spot, leverage, liquidations, risk management basics.
- Basic analytics awareness: discovery and ranking, impressions, CTR, AVD, conversions.
- English level: native or full professional proficiency.
Nice-to-have skills:
- Familiarity with on-chain tools (e.g. Dune/Nansen/DefiLlama/CoinGecko/CMC).
- SEO/Blog/YouTube experience (if you also publish long-form).
- Experience working with compliance/claim policies in finance content.
- Additional languages are a plus.
Preferred Experience:
- 24+ years in crypto research, content production, trading media, or financial journalism.
What success looks like (60-90 days):
- Consistently deliver high-signal daily/weekly content packs on time.
- Reduce revisions and content TTM by improving production approach and structure..
- Grow content performance by iterating hooks and angles based on results.
