Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker's, Somewhere, Public, Soil, Shalwa and Kumo.
We are presently seeking to hire a highly qualified
Retail Brand Marketing Manager ensures the company's products and processes meet quality, safety, and regulatory standards, and also ensures that franchise locations comply with INDPT quality standards and operational procedures. This role involves supervising the compliance team, conducting audits (of franchisees), developing quality assurance policies, and collaborating with departments to ensure continuous improvement and regulatory compliance.
Key Responsibilities
- Lead the end-to-end execution of the GTM (Go-To-Market) strategy for new menus and seasonal campaigns, ensuring flawless brand representation across all store locations.
- Own the full lifecycle of in-store collateral, managing everything from design brief approvals to the final installation of menus, digital screens, and merchandise.
- Conduct frequent store audits to enforce rigorous quality control and ensure strict adherence to the brand's visual identity and operational aesthetic.
- Oversee relationships with printing agencies and vendors to guarantee competitive pricing, high-quality production, and on-time delivery.
- Act as the bridge between Marketing and Operations by translating complex campaign strategies into simple, actionable rollout guides for store managers.
- Manage a rapid-response system for collateral replacement requests while maintaining inventory levels to prevent stock-outs.
- Monitor the production budget and maintain a centralized inventory of seasonal assets to maximize cost efficiency and reduce waste.
- Establish a feedback loop with store teams to evaluate the durability and effectiveness of marketing materials, using those insights to improve future designs.
