Retail Marketing & Production Specialist

Job Title: Retail Marketing & Production Specialist

Department: Retail Marketing

Reports To: Retail Marketing Manager

Location: GCC / Middle East

Job Purpose

To manage retail marketing materials, fixtures production, and in-store branding execution across key retail channels.

The role ensures high-quality implementation of POSM, stands, and Shop-in-Shop (SIS) projects while maintaining cost control, timeline adherence, and ROI visibility.

This position bridges Marketing, Sales, and Suppliers to ensure retail excellence on the ground.

Key Responsibilities

Retail Display & Fixture Production Management

• Manage production of stands, SIS, lightboxes, signboards, and other retail fixtures.
• Coordinate with production vendors for design, material selection, and costing.
• Review technical drawings and ensure specifications match retail standards.
• Supervise fabrication quality and ensure brand consistency.
• Conduct pre-installation and post-installation inspections.

POSM & Branding Material Management

• Plan and execute POSM production (wobblers, posters, shelf strips, danglers, etc.).
• Ensure correct placement and visibility in stores.
• Monitor material durability and replacement cycles.
• Maintain a database of materials per store and per campaign.
• Ensure alignment with brand guidelines and global standards.

Retail Expansion & SIS Implementation

• Support new store openings and retail expansion projects.
• Coordinate layout planning for new SIS installations.
• Work with landlords and retailers for approvals (where needed).
• Ensure on-time execution of installation projects.
• Track expansion costs vs. approved budget.

Budget & Cost Control (OBM / A&P / Retail Investment)

• Track production and installation expenses.
• Ensure cost optimization without compromising quality.
• Monitor ROI of retail investments.
• Prepare retail investment reports for management and HQ.
• Manage vendor quotations and negotiation process.

Retail Audit & Compliance

• Conduct regular store audits for:
• Display compliance
• Material condition
• Brand visibility
• Identify improvement areas and propose upgrades.
• Ensure consistency across channels (Carrefour, Lulu, Emax, etc.).

Required Qualifications

• Bachelor's degree in Marketing, Interior Design, or Business.
• 36 years experience in Retail Marketing, Production, or Trade Marketing.
• Experience in fixture production or retail branding projects.
• GCC retail exposure preferred.

Technical Skills Required

• Ability to read technical drawings and layout plans.
• Knowledge of materials (wood, acrylic, metal, LED branding units).
• Vendor management & quotation comparison.
• Strong Excel skills (budget tracking & cost analysis).
• Project management coordination skills.

KPIs for the Role

• On-time delivery of retail projects
• Production cost efficiency vs. budget
• Display compliance rate
• Installation quality score
• ROI per retail investment project
• Expansion implementation accuracy

Profile We Are Looking For

• Detail-oriented
• Strong follow-up mentality
• Cost-conscious
• Strong coordination skills
• Field-active (store visits required)
• Execution-focused, not only planning

Midea Consumer Appliances FZCO is a Regional Head Quarter of Midea Group, a rapidly growing Fortune 500 company, with humanizing-technology and provide customized solutions based on our deep understanding of human nature, enabled by the joint forces of 55 years manufacturing excellence and global leading robotic and automation technology.

The RHQ is based in Dubai where we house the most iconic brands from Midea Group portfolio: Midea, Toshiba, Eureka, and Master Kitchen.

Being experts in Home Appliances, we continue to create, develop, and evolve our solutions with one commitment only: To deliver the best products and services to our customers. We are proud of our agile, strong, and creative team who drive our growth.

We constantly identify, recruit, cultivate and promote talents who are bold and have international vision. We strongly believe everyone has unlimited potential and in the power of innovation.

With Midea Consumer Appliances FZCO you will receive lifelong training, the opportunity to grow professionally and personally, and you will work with and learn from the most dedicated and supportive teams imaginable. Talent is at the center of everything we do, join us and let's grow together.

Get to know more: https://www.midea-group.com/