Route to Market Lead

Key Responsibilities / Tasks:

• Support the implementation of RTM strategies across channels, regions, and customer segments.
• Identify opportunities to expand market coverage and improve customer reach.
• Analyze distribution performance and recommend improvements to territories, routes, and service models.
• Partner with Sales, Trade Marketing, Supply Chain, and Finance to execute commercial initiatives.
• Monitor sales, distribution, and customer data to generate actionable insights.
• Support projects related to channel development, distribution expansion, and new market opportunities.
• Track and report RTM KPIs, highlighting performance gaps and improvement opportunities.

Skills/Qualifications:

• Bachelor's degree from Business Administration.
• Minimum 5 years of experience in similar role.
• Advanced Excel and PowerPoint skills.
• Excellent written and verbal communications skills.