Sales & Brand Activation Representative, SunWarrior (nutrition and supplements)

New Country Healthcare is looking for a commercially driven Sales & Brand Activation Representative to grow Sunwarrior across the UAE fitness, wellness and specialist nutrition market.

This is a hands-on, field-based role for someone who enjoys opening new accounts, building relationships and bringing a brand to life in the market.

You will work closely with the Sunwarrior Brand Manager to expand the brand across gyms, fitness clubs, nutrition centres, supplement stores and other relevant wellness channels through sales development, product education, activations, sampling and events.

What you will own

• Develop new business across gyms, fitness clubs, nutrition centres, supplement stores and other relevant wellness channels.
• Achieve assigned sales, distribution and account-development targets.
• Build strong relationships with gym owners, fitness managers, personal trainers, nutrition professionals, buyers and store managers.
• Secure new product listings and develop existing accounts through increased assortment, visibility and repeat orders.
• Conduct regular customer visits, product presentations and commercial follow-up.
• Execute Sunwarrior sampling activities, gym activations, product demonstrations and promotional initiatives.
• Represent the brand at fitness events, exhibitions, competitions and wellness activities.
• Support product launches and local campaigns through strong field execution.
• Deliver basic product education to customers, store teams and fitness professionals using approved materials.
• Monitor competitor activity, customer feedback and market trends and share practical insights with the Brand Manager.

What makes you a strong fit

• You enjoy being out in the market and building relationships face-to-face.
• You are comfortable opening doors, approaching new customers and converting opportunities into ongoing business.
• You understand, or are genuinely interested in, fitness, wellness and sports nutrition.
• You can represent a lifestyle brand confidently with customers, trainers and consumers.
• You enjoy activations, events and community engagement, not only traditional selling.
• You are commercially driven, organised and consistent in your follow-up.
• You can balance sales targets with strong brand representation.

Must Have

• Bachelor's degree in Business Administration, Marketing, Sales, Nutrition, Sports Science or a related field.
• 2 to 4 years of relevant experience in field sales, business development, account management, trade marketing or brand activation.
• Proven ability to generate sales and develop customer relationships.
• Valid UAE driving licence.
• Good written and spoken English.
• UAE market experience is preferred.
• Experience within sports nutrition, supplements, fitness, wellness, nutraceuticals, consumer health or FMCG is strongly preferred.
• Arabic is an advantage.
• A genuine interest in fitness, wellness, sports nutrition or an active lifestyle would be a strong advantage.

Apply If

You are commercially minded, comfortable working in the field, genuinely interested in fitness and wellness, and excited by the opportunity to help grow Sunwarrior across the UAE.