Sales Consultant

JOB OVERVIEW

The Sales Consultant is responsible for generating and closing automotive sales across a range of channels, including mall pop-ups, brand activations, events, and online/digital platforms, during the period the showroom is not operational. The role calls for an innovative, self-driven approach to identifying and engaging prospective customers beyond traditional showroom walk-ins — proactively presenting, demonstrating, and selling vehicles in non-showroom environments. Once the showroom reopens, the Sales Consultant will transition to a blended role, combining proactive, non-showroom selling capability with traditional in-showroom sales.

KEY DUTIES & RESPONSIBILITIES

Proactive & Non-Showroom Sales

• Proactively seek out and engage prospective customers at mall pop-ups, brand activations, and events, rather than relying on showroom walk-in traffic.
• Present, demonstrate, and sell vehicles in non-traditional settings, adapting sales techniques to engage customers who may not have planned to shop for a car.
• Identify and develop innovative approaches to lead generation and customer outreach in the absence of a physical showroom.

Digital & Online Sales

• Drive vehicle sales through the company website and other digital channels, responding promptly to online inquiries and leads.
• Coordinate virtual vehicle presentations, test drive scheduling, and delivery logistics for customers engaging primarily online.

Customer Engagement & Relationship Management

• Build rapport and trust with prospective customers, providing expert product knowledge on vehicle features, financing, and after-sales services.
• Understand customer needs and match them with suitable vehicle options, following up consistently to convert interest into sales.
• Maintain long-term relationships with customers to encourage repeat business and referrals.

Showroom Transition & Operations

• Transition to in-showroom sales operations once the showroom reopens, applying the same proactive, customer-focused approach to walk-in and appointment-based customers.
• Maintain showroom presentation standards and process sales documentation, contracts, and handovers in line with company and manufacturer standards.

Sales Administration & Reporting

• Maintain accurate records of leads, customer interactions, and sales pipeline activity across all channels.
• Achieve individual sales targets and KPIs across pop-up, digital, and showroom channels.
• Provide regular updates to management on market response, customer feedback, and pop-up or event performance.
• Uphold company values throughout business practices and utilize sound judgment in decision making.
• Any other additional duties as may be required by management based on needs of the business.

POSITION REQUIREMENTS

Educational Qualifications

• Bachelor's degree or Diploma in Business, Marketing, Sales, or a related field.

Work Experience

• 2–4 years of experience in automotive sales, retail sales, or a related customer-facing sales role.
• Experience in non-traditional or outbound sales channels (e.g. mall activations, events, pop-up retail, or online sales) is highly preferred.

Skills & Personal Attributes

• Highly proactive and self-driven, comfortable generating leads and sales without relying on walk-in customers.
• Innovative and adaptable, with the ability to sell effectively in non-traditional environments such as malls, events, and online platforms.
• Strong product knowledge and presentation skills, able to engage and convert customers who were not actively seeking to purchase a vehicle.
• Digital literacy and comfort using online sales tools, social media, and digital communication channels.
• Excellent negotiation, communication, and interpersonal skills, with strong closing ability.
• Resilient and comfortable operating in a changing, less structured environment, with the flexibility to move between non-showroom and showroom sales models.
• UAE driver's license.