Job Title: Sales Director – Real Estate
Location: Riyadh, Saudi Arabia
Company: Confidential
Role Overview:
We are seeking a highly accomplished and strategic Sales Director to lead and drive sales operations across the real estate portfolio. The role is responsible for developing and executing comprehensive sales strategies, managing high-value transactions, leading the sales team, and maximizing revenue generation across residential, commercial, and mixed-use properties. This position plays a critical role in achieving sales targets, expanding market share, building client relationships, and positioning the company as a market leader in the Saudi real estate sector.
Key Responsibilities:
Sales Strategy & Business Development
- Develop and implement strategic sales plans to achieve revenue targets and business growth objectives across all real estate segments.
- Identify new market opportunities, emerging trends, and potential clients to expand the company's sales footprint.
- Define sales tactics, pricing strategies, and promotional campaigns to drive demand and accelerate property sales.
- Lead market entry strategies for new developments, project launches, and portfolio expansion.
- Develop and execute go-to-market plans for residential, commercial, retail, and investment properties.
Revenue Generation & Target Achievement
- Lead sales efforts to meet and exceed monthly, quarterly, and annual revenue targets.
- Oversee sales performance across residential, commercial, retail, and investment properties.
- Monitor sales pipelines, conversion rates, and deal closures to ensure consistent revenue flow.
- Drive pre-sales activities, off-plan sales, and inventory management to optimize revenue realization.
- Identify and capitalize on cross-selling and upselling opportunities across the property portfolio.
Team Leadership & Management
- Build, lead, and mentor a high-performing sales team including Sales Managers, Executives, and Coordinators.
- Set clear performance goals, provide coaching, and conduct regular performance reviews.
- Foster a results-driven culture focused on customer excellence, accountability, and continuous improvement.
- Manage recruitment, onboarding, and professional development of sales talent.
- Develop incentive structures, commission frameworks, and recognition programs to motivate team performance.
Client Relationship & Stakeholder Management
- Cultivate and maintain strong relationships with investors, developers, brokers, corporate clients, and high-net-worth individuals.
- Lead negotiations for high-value transactions, ensuring mutually beneficial agreements and long-term partnerships.
- Serve as the primary point of contact for key clients and strategic accounts.
- Manage VIP and VVIP client relationships with personalized service and dedicated attention.
- Build and maintain a referral network with real estate brokers, agents, and industry stakeholders.
Market Intelligence & Competitive Analysis
- Conduct market research and competitive analysis to understand pricing trends, customer preferences, and competitor activities.
- Provide insights and recommendations to senior management on market positioning and product offerings.
- Monitor economic indicators, regulatory changes, and market dynamics impacting real estate sales.
- Analyze customer demographics, buying patterns, and market segmentation to inform sales strategies.
- Track NHC (National Housing Company) programs, Sakani initiatives, and government housing policies to leverage sales opportunities.
Marketing & Campaign Collaboration
- Collaborate with marketing teams to develop sales collateral, digital campaigns, and promotional materials.
- Support branding initiatives, property launches, and sales events to generate leads and enhance visibility.
- Ensure alignment between sales and marketing strategies to maximize campaign effectiveness.
- Oversee participation in real estate exhibitions, trade shows, and industry events.
- Leverage digital marketing channels, social media, and online platforms to drive lead generation.
Sales Operations & Process Optimization
- Oversee CRM systems, sales reporting, and data management to ensure accurate tracking and forecasting.
- Streamline sales processes, workflows, and documentation to improve efficiency and customer experience.
- Implement best practices in sales management, customer onboarding, and post-sales support.
- Develop and manage sales budgets, commission structures, and operational expenditures.
- Establish sales SOPs, performance benchmarks, and quality standards.
Compliance & Regulatory Adherence
- Ensure all sales activities comply with Saudi real estate regulations, REGA (Real Estate General Authority) guidelines, and company policies.
- Maintain ethical sales practices and transparency in all client interactions and transactions.
- Coordinate with legal and finance teams to ensure contract accuracy and regulatory compliance.
- Stay updated on real estate regulatory changes, licensing requirements, and industry standards.
Qualifications:
- Bachelor's degree in Business Administration, Real Estate, Marketing, or a related field.
- Fluency in English (written and spoken) is mandatory.
- Proficiency in Arabic is highly preferred.
- Minimum 10-15 years of experience in real estate sales with at least 5 years in a senior leadership or director-level role.
- Proven track record of achieving and exceeding sales targets in residential, commercial, or mixed-use real estate.
- Strong understanding of the Saudi real estate market, regulatory environment, and investment landscape.
- Experience with CRM systems, sales analytics tools, and Microsoft Office Suite.
- Strong knowledge of NHC programs, Sakani platform, and government housing initiatives is preferred.
- MBA or advanced degree in Real Estate or Business is an advantage.
Key Competencies:
- Strategic thinking and business development expertise.
- Strong sales leadership and team management skills.
- Excellent negotiation, communication, and presentation abilities.
- Client-focused mindset with relationship-building excellence.
- Analytical and data-driven decision-making capabilities.
- Results-oriented with a track record of revenue growth.
- Market intelligence and competitive awareness.
- Professionalism, integrity, and market credibility.
