Sales Executive

Sales Executive HORECA | Dubai, UAE

Company Overview

We are aLondon-based fine food companyoffering high-quality, premium food products to the HORECA sector. We are expanding our presence in the UAE and are looking for a motivatedSales Executiveto support ourDubai distribution.

Role Overview

The Sales Executive HORECA will be responsible for developing and growing sales withinhotels, restaurants, cafs, and catering companiesacross the UAE. This role focuses on building strong customer relationships, increasing market presence, and achieving sales targets in the fine food segment.

Key Responsibilities

• Identify new business opportunities and build relationships with key decision-makers, includingF&Bmanagers, chefs, and purchasing teams
• Support brand awareness and market penetration in the UAE
• Promote premium and fine food products to clients, conduct regular client visits and follow up on leads
• Monitor market trends, competitor activity, and customer preferences
• Prepare sales forecasts, reports, and updates for senior management
• Ensure excellent customer service and long-term client relationships

Qualifications & Experience

• Minimum2 years of experience in salesis preferred
• Proven track recordof achieving sales targets
• Existing contacts withinhotels, restaurants, and catering companies(F&B, chefs, purchasing departments) highly preferred
• Entry-level candidates may be consideredif they demonstrate strong passion for thefine food industryand willingness to learn
• Good understanding of sales techniques, market dynamics, and customer behaviour in HORECA
• Strong communication and interpersonal skills
• Ability to work independently and manage time effectively
• Fluency in English and knowledge of Arabic is a plus
• Valid UAE driving licence is mandatory

Salary & Benefits

Salary: Based on Experience

Performance-based commission and bonuses

Opportunity to grow with the company and take on more responsibility as the business expands

Work Location

Dubai, UAE

Field-based role with regular client visits

Please note , only shortlisted candidates will be contacted.