Sales Manager Beverage Ingredients Middle East

From Fritz&Muller, we are currently partnering with a leading Ingredients company in the search for a Sales Manager - Beverage Ingredients (B2B) to support its commercial operations across the Middle East | KSA, Oman, Kuwait, and Bahrain.

This is an ingredient-sales role serving beverage and food manufacturers, not an FMCG or retail sales position. The role requires strong technical-commercial understanding, established industry relationships, and the ability to manage the full sales cycle from lead generation and customer brief through sampling, approval, commercial negotiation, and recurring business.

RESPONSIBILITIES:

• Develop and execute the sales strategy for the Middle East, in line with revenue, volume and profitability targets.
• Identify and develop new B2B customers across juice, dairy, soft drinks, functional beverages and other beverage segments.
• Manage and develop strategic Key Accounts across the region.
• Build strong relationships with Procurement, R&D, Technical, Quality and Commercial teams.
• Identify opportunities for cross-selling, new applications and additional product categories.
• Manage customer projects from initial brief and sampling through trials, approval, negotiation and first order.
• Work closely with Technical and R&D teams to translate customer requirements into suitable product solutions.
• Negotiate pricing, volumes, contracts and commercial terms, with a strong focus on profitability.
• Manage the sales pipeline, forecasting and opportunities through CRM.
• Coordinate with Supply Chain, Logistics, Finance, Product Management and Technical/R&D to ensure successful project execution.

REQUIREMENTS:

• Bachelor's degree in Business, Food Science, Food Technology, Chemistry or a related field.
• 5+ years of B2B Sales / Business Development experience within the beverage ingredients industry.
• Direct experience selling flavours and juice concentrates, purees, blends and beverage applications.
• Strong knowledge of the Middle East beverage market and, preferably, an established network of industry contacts.
• Established network with beverage manufacturers.
• Experience managing complex commercial projects involving sampling, trials, technical approval, pricing and supply coordination.
• Fluent English // Arabic is an advantage.
• Proficiency in MS Office and CRM systems, preferably Zoho CRM

BENEFITS:

• International scope: Opportunity to develop business across the Middle East within an international B2B environment.
• Career growth: Exposure to strategic accounts, business development and end-to-end commercial projects within the beverage ingredients industry.
• Cross-functional environment: Close collaboration with Sales, R&D, Technical, Supply Chain and Finance teams.
• Market impact: Opportunity to contribute directly to the growth and development of the company's presence across a strategic international market.