Sales Manager - Crane Manufacturing

Sales Manager – Crane Manufacturing

Location: Dubai, UAE

Employment Type: Full-Time

Industry: Crane Manufacturing / Heavy Engineering / Material Handling

Position Overview

We are looking for an experienced and results-driven Sales Manager with strong experience in cranes, lifting equipment, material handling equipment, or industrial machinery. The candidate will be responsible for driving sales growth, developing new business, managing key accounts, and building long-term relationships with industrial clients, contractors, EPC companies, and end users.

The ideal candidate should have a strong understanding of technical/project sales, be commercially confident, and have a proven track record of selling engineered equipment or crane solutions.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and profitability targets.
• Identify and develop new business opportunities within the UAE and wider GCC market.
• Generate sales for EOT cranes, overhead cranes, gantry cranes, jib cranes, hoists, lifting equipment, and customized crane solutions.
• Build and maintain relationships with key customers, contractors, EPC companies, consultants, factories, warehouses, and industrial end users.
• Develop new accounts and expand business with existing customers.
• Understand customer requirements and coordinate with engineering/technical teams to develop appropriate solutions.
• Prepare and negotiate commercial proposals, quotations, tenders, and contracts.
• Manage the complete sales cycle from lead generation and technical discussions through negotiation, order closure, and handover.
• Conduct customer visits, product presentations, site meetings, and technical/commercial discussions.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Develop relationships with consultants and project stakeholders to generate specifications and project opportunities.
• Maintain an accurate sales pipeline and provide regular sales forecasts and reports to management.
• Achieve monthly, quarterly, and annual sales targets.
• Work closely with production, engineering, estimation, procurement, and project teams to ensure smooth execution of customer orders.
• Attend exhibitions, industry events, conferences, and networking opportunities to generate new leads.
• Identify opportunities for aftermarket, maintenance, modernization, spare parts, and service contracts.
• Lead and mentor the sales team where applicable.

Required Experience

• 5–10+ years of sales/business development experience in cranes, lifting equipment, material handling equipment, industrial machinery, or heavy engineering.
• Proven experience in B2B technical/project sales.
• Strong understanding of the crane and lifting equipment industry.
• Existing relationships with industrial customers, EPC contractors, consultants, factories, or major project clients will be an advantage.
• Experience handling large-value capital equipment projects and commercial negotiations.
• UAE/GCC market experience preferred.
• Strong understanding of quotations, tenders, project specifications, and commercial negotiations.
• Proven track record of achieving sales targets.

Preferred Industry Background

Candidates from the following industries will be considered:

• Crane Manufacturing
• EOT / Overhead Crane
• Gantry & Jib Crane
• Hoists & Lifting Equipment
• Material Handling